How Rachael Wilde Built Bouf, Scaled A Viral Haircare Brand & Disrupted The Hair Loss Market

About this episode

Rachael Wilde discusses her journey in building beauty brands and shares insights on haircare and customer understanding.

In this episode of SheerLuxe Conversations, Charlotte sits down with Rachael Wilde, co-founder of cult Australian acne brand The Breakout Hack and, most recently, Bouf haircare. Rachael shares the full story behind building two fast-growing beauty brands, from licensing breakthrough skincare technology to launching Bouf’s patented hair science just eight months ago. She opens up about what it really takes to turn innovation into a standout brand and why understanding your customer is everything. We also dive into her personal journey with acne and hair health, the ingredients she swears by and the common hair myths she’s keen to bust. Plus, Rachael takes us through her everyday routine, her favourite products from Bouf and the viral TikTok moment that helped scale her first brand. Watch on to hear insider advice, founder insights and plenty of honest, practical tips from one of the most exciting voices in beauty right now. Subscribe For More | http://bit.ly/2VmqduQ Get SheerLuxe Straight To Your Inbox, Daily | http://sheerluxe.com/signup AD | Bouf Flouf Factor Growth Tonic | https://go.shopmy.us/p-54153235 AD | Bouf Flouf Factor Growth Shampoo | https://go.shopmy.us/p-54153316 AD…

People in this episode

Guest: Rachael Wilde

Topics covered

• haircare
• beauty
• entrepreneurship
• acne
• hair health

Keywords

• Bouf
• The Breakout Hack
• skincare technology
• hair science
• TikTok

Sponsors

Bouf, Bouf

Mentioned in this episode

Products: Bouf Flouf Factor Growth Tonic, Bouf Flouf Factor Growth Shampoo

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