The Successful Nurse Coaches ™

What happens when a nurse stops waiting for permission and starts trusting herself?In this powerful conversation, Shelby sits down with Canadian nurse coach Courtnie Breit to discuss her journey from burnout, stress leave, and questioning her future in healthcare to building a thriving private practice and helping lead the nurse coaching movement in Canada.After nearly 20 years as a registered nurse working across Canada and the United States, Courtnie found herself facing a reality many nurses know all too well: exhaustion, frustration with broken systems, and a growing sense that there had to be a better way.Together, Shelby and Courtnie explore what it means to trust yourself again, embrace entrepreneurship, seek mentorship, and create a new vision for nursing that prioritizes connection, healing, and human relationships.Connect with us:Instagram: @successfulnursecoachesWebsite: www.thesuccessfulnursecoaches.comWatch the full episode on YouTube: https://youtu.be/tDa6TjSt_U4Mentioned in this episode:Nurse Coach Residencyhttps://www.nurselifecoachacademy.com/nurse-coach-residency

In today’s episode, Laura breaks down the real math behind building a profitable nurse coaching practice while cutting through fear and uncertainty to show you exactly what it takes to replace (and exceed) a traditional nursing income.Why it's "simple, not easy" - The framework for success is straightforward; what's hard is the internal shift in identity, fear of rejection, and limiting beliefsTraditional nursing income vs. coaching income - A nurse earning ~$40/hr working 36 hrs/week makes ~$74K/year; 10 coaching clients can generate the same income working far fewer hoursReal pricing numbers:New grad: $1,800/package → $72K/year (10 clients)Mid-career: $2,500/package → $100K/yearEstablished (2–3+ years): $3,000/package → $120K/yearTime breakdown — Full-time practice = 20–25 hrs/week total; 10 clients at 90 min/session = ~15 hrs of direct client work per monthPart-time model — 5–8 clients is fully achievable alongside other commitmentsThe 5-year projection — Why nurse coaching outpaces traditional nursing paths long-termReverse engineering $10K/month — At a $2,500 package, you need 4 "yes" conversations, ~16 proposals, and 40–60 invites per month (2–3 hours of outreach)The tugboat vs. lighthouse shift — Early on you invite people in; over time, clients come to youTop 5 Fears Laura Addresses"I'm an introvert" — Coaching is built for introverts"I suck at sales" — Sales is a learnable skill; nurse coaches call it advocacy"Who can afford coaching?" — Coaching is a $2.2B industry and tends to be recession-proof"I feel guilty charging" — Why charging clients is actually an act of belief in them"I'm an imposter" — Why imposter syndrome signals high intelligence and capacity for growthThe math isn't complicated. The work is internal. Every action you take to build your practice also transforms you into a more grounded, confident, healed version of yourself, and that's the greatest gift of the coaching modality.Connect with us:Instagram: @successfulnursecoachesWebsite: www.thesuccessfulnursecoaches.comJoin our Facebook Group: https://www.facebook.com/groups/thesuccessfulnursecoachWatch the full episode on YouTube: https://youtu.be/HU-MJ0CqndcMentioned in this episode:Nurse Coach Residencyhttps://www.nurselifecoachacademy.com/nurse-coach-residency

In today’s episode, Laura explores the powerful idea of what changes when we stop playing small in our lives and careers. She challenges listeners to examine the subtle ways we keep ourselves safe by choosing reasonable goals, stability, and certainty instead of pursuing the bigger impact we quietly feel called to create. Through personal stories and reflections from her own nursing career, Laura explains how tension, misalignment, and dissatisfaction are often signals that we’re meant to grow beyond our current roles.She walks through the mindset shifts required to expand, including recognizing where we’re holding ourselves back, stepping into a new identity, and learning to tolerate uncertainty as part of growth. Laura emphasizes that alignment creates energy and momentum, while playing small often drains us over time. She encourages listeners to trust their internal whisper and that there may be something bigger available to them, and to begin exploring what it would look like to play a larger game in their work and lives.Connect with us:Instagram: @successfulnursecoachesWebsite: www.thesuccessfulnursecoaches.comJoin our Facebook Group: https://www.facebook.com/groups/thesuccessfulnursecoachWatch the full episode on YouTube: https://youtu.be/w0Cv8E3i0g8Mentioned in this episode:Nurse Coach Residencyhttps://www.nurselifecoachacademy.com/nurse-coach-residency

In today’s episode, Shelby shares an honest reflection on her shift from traditional nursing into nurse coaching, especially after a heavy year filled with personal and collective challenges. She acknowledges feedback from listeners who wanted a more balanced perspective, not just the hard parts of entrepreneurship, but the wins too.Shelby walks through ten powerful ways her life has changed since becoming a nurse coach, highlighting the freedom, alignment, and autonomy she’s gained. She speaks openly about what it means to care deeply without carrying everything, and how stepping into this role allowed her to reconnect with her purpose.At its core, this episode is an invitation. If you’ve been questioning your path, feeling boxed in, or craving something more aligned, this conversation will remind you that it’s possible to build a nursing career that actually feels like you.Connect with us:Instagram: @successfulnursecoachesWebsite: www.thesuccessfulnursecoaches.comJoin our Facebook Group: https://www.facebook.com/groups/thesuccessfulnursecoachWatch full episode on YouTube:https://youtu.be/bLUeRPhA0AsMentioned in this episode:Nurse Coach Residencyhttps://www.nurselifecoachacademy.com/nurse-coach-residency

In today’s episode, Shelby and Laura dive into the identity shift that happens when you step into nurse coaching. If you’ve been second-guessing your prices, or waiting to feel “ready,” this conversation is your wake-up call. Together they unpack what it actually takes to move from free or inconsistent work, into confident, paid leadership. When you decide you’re a professional, everything changes.Key Takeaways• Decision creates momentum. When you decide you are a paid coach, your energy, language, and standards shift immediately.• Free coaching and undercharging often delay growth. Charging creates commitment on both sides and accelerates skill development.• Confidence is built through action, not overthinking.• You are not selling sessions. You are selling transformation. That requires clarity, structure, and belief in your process.• When you raise your standard for yourself, clients rise too.Connect with us:Instagram: @successfulnursecoachesWebsite: www.thesuccessfulnursecoaches.comJoin our Facebook Group: https://www.facebook.com/groups/thesuccessfulnursecoachWatch full episode on YouTube:https://youtu.be/6cESbWtxxQ4Mentioned in this episode:Nurse Coach Residencyhttps://www.nurselifecoachacademy.com/nurse-coach-residency

In this episode, Laura explores why Nurse Life Coaches are uniquely positioned to thrive in the future of healthcare and coaching. As information becomes increasingly accessible through AI and technology, she explains that knowledge alone is no longer the differentiator. Real change comes from supporting identity shifts, nervous system regulation, and human behavior change. Laura shares how traditional health coaching often stalls at education and accountability, while nurse life coaching works at the deeper levels where transformation actually happens. This conversation reframes coaching as relational, embodied, and outcome driven, and invites nurses to step into a model of care that is both sustainable and deeply impactful.Watch full episode on YouTube: https://youtu.be/drjQ9zR_1b0Connect with us:Instagram: @successfulnursecoachesWebsite: www.thesuccessfulnursecoaches.comJoin our Facebook Group: https://www.facebook.com/groups/thesuccessfulnursecoachMentioned in this episode:Nurse Coach Residencyhttps://www.nurselifecoachacademy.com/nurse-coach-residency

In today’s episode, Shelby reflects on graduating 28 clients and experiencing her first week without active clients since 2022. She delivers a candid reality check about building a coaching business: no one is special or exempt from the fundamental rules of business. Success doesn't come from passion, manifestation, or good intentions alone—it requires consistent action, discipline, and a willingness to do hard things repeatedly. Shelby emphasizes that feeling too comfortable in your business is actually a warning sign, and entrepreneurs must constantly find their growth edge to keep their businesses alive and thriving.Shelby outlines five non-negotiable rules that apply to every coach:People buy because they feel seen and you invite them (not because you're passionate)Visibility matters because no one can buy from you if they don't know you existConsistency beats brilliance every single timeNo one is coming to rescue you so you must execute on your ownTime alone doesn't build your business—only action does.She challenges listeners to track their actual working hours in 15-minute increments for three days to see how much time they're truly spending on business-building activities versus scrolling or just thinking about work.You don't need to be special—you just need to be willing to show up when it's boring, awkward, or uncomfortable, and follow your plan even when you don't feel like it. While entrepreneurship is undeniably hard and requires grit and repetition, there are also incredible high points along the way—celebratory moments that should be bottled up as fuel for the challenging seasons that inevitably come.Watch full episode on YouTube:https://youtu.be/DJcR-_yM1L0Connect with us:Instagram: @successfulnursecoachesWebsite: www.thesuccessfulnursecoaches.comJoin our Facebook Group: https://www.facebook.com/groups/thesuccessfulnursecoachMentioned in this episode:Nurse Coach Residencyhttps://www.nurselifecoachacademy.com/nurse-coach-residency

In this episode, Laura kicks off 2026 with a candid and insightful solo discussion about her new approach to life and business: “The Year of Giving Medium Fs.” She explores the pitfalls of all-or-nothing thinking, the value of finding balance, and how embracing “medium Fs” can lead to more peace, consistency, and sustainable growth in both personal and professional life.Key Topics Covered:Why setting intentions and focusing on who you want to become is more powerful than chasing specific achievementsThe dangers of living at the extremes—giving all or none of your energy—and the benefits of finding a middle groundLaura’s personal goals for 2026, including financial growth with peace, health and nervous system regulation, and nurturing family relationshipsThe importance of boring, consistent habits for long-term health and successHow to balance ambition with emotional availability for family and friendsLetting go of algorithm drama and internet outrage to focus on meaningful workThe challenge (and value) of embracing “boring” consistency for high achieversAn invitation for listeners to find one area of their life to practice giving “medium Fs”Watch full episode on YouTubehttps://youtu.be/94wO9kqUvAUConnect with us:Instagram: @successfulnursecoachesWebsite: www.thesuccessfulnursecoaches.comJoin our Facebook Group: https://www.facebook.com/groups/thesuccessfulnursecoachMentioned in this episode:Nurse Coach Residencyhttps://www.nurselifecoachacademy.com/nurse-coach-residency