233: NLCA 33: Why Selling Feels So Scary For Nurses (How to do it Ethically)

About this episode

Laura and Shelby discuss the challenges nurses face with sales and how to approach it ethically and effectively.

In this episode, Laura talks all about sales. She shares why so many nurses avoid sales and how that avoidance quietly blocks both impact and income. The truth is, sales is not a personality trait you either have or don’t. It is a skill. And like any clinical skill, it gets stronger with practice. The real issue is not a lack of certifications or knowledge. It is mindset, experience, and a willingness to actually try. You will hear a powerful reframe on what you are really selling. Not sessions. Not time. Transformation. Outcomes. A version of your client that does not exist yet but absolutely could. Shelby also breaks down what makes someone say yes, how to lead a clean and ethical sales conversation, and why “maybe” is often just fear in disguise. If you have ever worried about being too new, too inexperienced, or too uncomfortable to charge, this episode calls that out directly. You do not need to be perfect to create value. You need to show up, hold space, and trust the process. Because at the end of the day, avoiding sales is not staying safe. It is staying stuck. And the people you are meant to help stay stuck right along with you. Connect with us: Instagram…

People in this episode

Hosts: Laura Minard, Shelby Kurz

Topics covered

• sales
• nursing
• mindset
• transformation
• ethical selling
• coaching

Keywords

• sales
• nurses
• mindset
• coaching
• transformation
• ethical sales
• income
• impact

Mentioned in this episode

Organizations: Nurse Life Coach Academy

More episodes of The Successful Nurse Coaches ™

• 240: NLCA 34: The Identity You're Secretly Still Living In (And Why It's Keeping You Stuck) · June 1, 2026 · 20 min
• 239: Nurse Coach Success Stories: Kris Christie · May 25, 2026 · 48 min
• 238: Nurse Coach Success Stories: Melissa Parsons · May 18, 2026 · 39 min
• 237: Nurse Coach Success Stories: Colleen Rosenberg · May 11, 2026 · 1h 0m
• 236: The Hidden Reasons You’re Repelling Money (Part 3) · May 4, 2026 · 23 min
• 235: Charging Your Worth (part 2) · April 27, 2026 · 31 min