How Strategic Communication Plans Impact the Selling Process

About this episode

This episode discusses the importance of strategic communication plans in the business selling process.

Building a successful business is an incredible achievement. When it’s time to consider maximizing and monetizing that work, you're likely focusing on growth multiples, EBITDA, and finding the right buyer. But a critical element that’s often overlooked is when and how to strategically communicate the sale to stakeholders, employees, clients, and the general public. In our latest TobinLeff M&A Podcast episode, Partner Janet Tyler, a recognized martech expert who built and sold one of the country’s leading tech PR firms, joins me to discuss why your communications plan can be as important as your financials when you sell your business. We cover: • The key internal and external stakeholders you must include in your communications plan, from your core leadership team to your spouse and, most importantly, your clients. • When and how to disclose your sale process to management without causing disruption. • The crucial difference between an interview and a relationship-building dialogue with prospective buyers. • How your strategic communication plan can impact the selling process and a buyer’s perception of you as the owner. At TobinLeff, we know that M&A isn't just about the…

People in this episode

Host: TobinLeff M&A Podcast

Guest: Janet Tyler

Topics covered

• strategic communication
• selling process
• stakeholder engagement
• buyer perception
• business exit strategy

Keywords

• communication plan
• selling business
• stakeholders
• buyer engagement
• business legacy

Mentioned in this episode

Organizations: TobinLeff, martech, tech PR firms