The NIL Whisperer: a Students Perspective with guest Bergen Loeprich

The NIL Whisperer: a Students Perspective with guest Bergen Loeprich

From The Tom Matt Show by Black Circle Studios

April 10, 2026 · 52 min · Season 15 · Episode 20

About this episode

Bergen Loeprich shares insights on navigating the NIL landscape from a student's perspective.

Michigan State Athletic Communication Department, East Lansing, MI September 2022 – Present Student Assistant/Sports Information Director Intern • Directed communication efforts supporting 25+ varsity athletic programs, strengthening fan engagement and brand visibility. • Executed live game coverage for Men’s and Women’s Soccer on Twitter/X, delivering 100+ in-game updates per season to 14,000+ followers. • Facilitated official live statistics on NCAA.com for Men’s Soccer and Basketball, ensuring accuracy across 50+ games. • Published 100+ postgame interviews with players/coaches, producing content for press releases and social media. • Partnered with national broadcast networks (FOX, Big Ten Network, NBC/Peacock, CBS) as Timeout Coordinator and Official Statistician, directly contributing to production quality viewed by 500,000+ fans per broadcast. Michigan State University, East Lansing, MI January 2024 – Present NIL Peer Innovator, Sales/Marketing Lead • Led a team of 3 to develop a Q1–Q4 framework supporting 3 student-athletes in navigating NIL (Name, Image, Likeness) landscape. • Conducted market research to analyze the demographics, interests, and preferences of…

People in this episode

Guest: Bergen Loeprich

Topics covered

  • NIL
  • student-athletes
  • sports communication
  • fan engagement
  • marketing

Keywords

  • Michigan State
  • athletic communication
  • social media
  • branding

Mentioned in this episode

Books & works: Naismith Awards, 'The Tom Matt Show

Places: East Lansing, MI, Lansing, Mackinac

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