Escaping B2B SaaS Dashboard Hell with Ray Rike & Dave Kellogg - Ep 70

About this episode

The episode discusses overcoming challenges in B2B SaaS metrics and pipeline generation with insights from industry experts Ray Rike and Dave Kellogg.

If you feel like your pipeline is broken, your CAC is bloated, and your dashboards are lying to you… you’re FAR from the only one. Joining the show are the Metrics Brothers, Ray Rike and Dave Kellogg! Ray is the Founder & Chief Evangelism Officer of Benchmarkit, Host of Metrics That Measure Up, a Founding Member of the SaaS Metrics Standards Board, and is an LP at Stage 2 Capital. Dave co-hosts The Metrics Brothers Podcast, writes the incomparable ‘Kellblog’, and is an EIR at Balderton Capital. Dave and Ray join co-hosts Matt Amundson and Craig Rosenberg to discuss the importance of brand investment in the AI age, overcoming the pipeline generation crisis in B2B SaaS, and how GTM leaders can drain the “metrics swamp.” Plus, Dave divulges which SaaS metrics he finds loathsome and Ray shares his unique method for calculating Marketing CAC. Also, Craig airs an ambrosia-related grievance, Matt unveils an old school tactic he’s still using, and Producer Sam falsely announces an exclusive scoop on The Transaction. Critical Takeaways Treat answer engine optimization (AEO) as a real channel, not a buzzword. As answer engines and generative AI search tools aggregate from dozens of…

People in this episode

Hosts: Craig Rosenberg, Matt Amundson

Guests: Ray Rike, Dave Kellogg

Topics covered

• B2B SaaS
• metrics
• pipeline generation
• AI
• marketing CAC
• answer engine optimization

Keywords

• B2B sales
• SaaS metrics
• CAC
• dashboard
• AI
• metrics swamp
• content distribution

Mentioned in this episode

Organizations: Benchmarkit, SaaS Metrics Standards Board, Stage 2 Capital, Balderton Capital, The Metrics Brothers Podcast

Books & works: Kellblog

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