The Brand Gaze

The Brand Gaze

From The Trendcast by SiriusXM Media

April 14, 2026 · 19 min · Season 2 · Episode 3

About this episode

This episode explores the balance between control and creative freedom in podcast advertising as brand safety tools evolve.

As brand safety tools evolve, so does the way advertisers show up in podcasting. This episode explores the balance between control and creative freedom, and how brands can navigate safety, suitability, and authenticity in a medium built on trust.

Topics covered

  • brand safety
  • advertising
  • podcasting
  • creative freedom
  • trust
  • authenticity

Keywords

  • brand safety
  • advertising
  • podcasting
  • creative freedom
  • suitability
  • authenticity
  • trust

Mentioned in this episode

Organizations: SiriusXM Media

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