The Scale Myth

The Scale Myth

From The Trendcast by SiriusXM Media

April 13, 2026 · 18 min · Season 2 · Episode 2

About this episode

This episode discusses the importance of relevance over scale in podcasting.

Does bigger really mean better in podcasting? This episode unpacks why reach isn’t everything, and how niche shows drive powerful engagement and results. From celebrity hits to indie voices, we explore why relevance—not just scale—wins.

Topics covered

  • podcasting
  • engagement
  • niche shows
  • reach
  • celebrity
  • indie voices

Keywords

  • podcasting
  • niche
  • engagement
  • reach
  • celebrity
  • indie

Mentioned in this episode

Organizations: SiriusXM Media

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