The Unfiltered Lens

I put my wedding photography prices up because I wanted to shoot fewer weddings, have a better work life balance and build a business that actually fits my life.But this wasn’t a small price increase. It was a jump.One that potentially took me out of the market, referral network and even geographical area I’d spent years building my business in.At the same time, I rebranded.So this year has involved a lot of questioning whether I’ve made the right decision.I’ve had branding experts look at the business. I’ve had audits. I’ve changed messaging. I’ve looked for the thing that isn’t working, only to be told more than once that everything looks good.And I’m slowly realising that perhaps some of the work isn’t another website tweak or better piece of copy.It’s me.In this episode, I’m talking about the knockbacks that come with charging more, the difference between selling value for money and selling competence, what happens when your buyer changes, and the uncomfortable reality of trying to convince potential clients “why me?” when you’re still trying to fully believe the answer yourself.I haven’t cracked it. I don’t know yet whether I’ve made the right decision.I’m still right in the middle of it.Which is probably exactly why I wanted to talk about it.💬 DM me your thoughts on Instagram & join The Unfiltered Lens Broadcast channel over @ginanfernandesphotography⭐️ Like the episode? A quick review goes a long way! It genuinely helps more than you think. And if you know another photographer who’d love this convo, share it with them or stick it on your Instagram Stories.Got a topic you want me to cover or a guest you’d love to hear from? Drop me a message – I’m always open to ideas.And before you go some goodies for you:Editing photos can take up a lot of time, but AfterShoot simplifies the culling & editing process, letting you focus on the creative side. It’s magic and no wonder they have a magical unicorn as their logo!USE CODE: GINAFERN10 for 10% off after your 1st free monthPicTime helps you create personalised galleries that impress clients and bring in extra income through print sales.USE CODE: VAY4PQ for your first month FREE

You’re in peak season. Photographing every weekend, editing midweek, and running your business on momentum alone. Which is exactly where things start to quietly leak money, bookings, and opportunities.This episode is your mid-season business audit. Not a strategy overhaul, not a branding deep dive, but a practical two-hour check-in that tells you what’s actually working right now and what’s slipping through the cracks while you’re busy.I'm looking at lead sources, lost enquiries, follow-ups, reviews, product revenue, content momentum, and ad spend. The stuff that doesn’t feel urgent in the moment, but directly impacts your income by the end of the season.You don’t need more ideas. You need clarity on what’s already in motion.To make this even easier, I’ve put together a free Mid-Season Business Audit Checklist so you can work through everything alongside the episode in real time.Download it from my website here: CHECKLISTTotal time: two hours. Impact: plugging the leaks before they cost you the rest of your season.💬 DM me your thoughts on Instagram & join The Unfiltered Lens Broadcast channel over @ginanfernandesphotographyTiktok: the_unfiltered_lens_⭐️ Like the episode? A quick review goes a long way! It genuinely helps more than you think. And if you know another photographer who’d love this convo, share it with them or stick it on your Instagram Stories.And before you go some goodies for you:Editing photos can take up a lot of time, but AfterShoot simplifies the culling & editing process, letting you focus on the creative side. It’s magic and no wonder they have a magical unicorn as their logo!USE CODE: GINAFERN10 for 10% off after your 1st free monthPicTime helps you create personalised galleries that impress clients and bring in extra income through print sales.USE CODE: VAY4PQ for your first month FREE

Most wedding suppliers are either overcomplicating SEO or avoiding it completely, and both are costing them bookings.In this episode, I sit down with an SEO expert: Katherine to strip it back to what actually matters in 2026. No jargon, no recycled advice, just the real shifts happening in how couples search, what Google is prioritising now, and how AI is working alongside this.We get into what wedding suppliers are getting wrong, whether blogging is still worth your time, how to structure your website so it actually converts, and what you should focus on if you’ve only got a few hours a week to work on it.If you’ve been relying on Instagram and hoping your website will somehow “do its thing”, this will challenge that.You can find Katherine over at: https://www.sunshineseostudio.com/ & https://www.instagram.com/sunshine.seo.studio/💬 DM me your thoughts on Instagram & join The Unfiltered Lens Broadcast channel over @ginanfernandesphotographyTiktok: the_unfiltered_lens_⭐️ Like the episode? A quick review goes a long way! It genuinely helps more than you think. And if you know another photographer who’d love this convo, share it with them or stick it on your Instagram Stories.Got a topic you want me to cover or a guest you’d love to hear from? Drop me a message – I’m always open to ideas.And before you go some goodies for you:Editing photos can take up a lot of time, but AfterShoot simplifies the culling & editing process, letting you focus on the creative side. It’s magic and no wonder they have a magical unicorn as their logo!USE CODE: GINAFERN10 for 10% off after your 1st free monthPicTime helps you create personalised galleries that impress clients and bring in extra income through print sales.USE CODE: VAY4PQ for your first month FREE

If you’ve ever felt like you’re showing up online, posting consistently, doing what everyone says you should be doing, and still questioning whether it’s actually working, this conversation will land.I’m joined by Lake District wedding photographer Tiree Dawson, who runs a consistently busy photography business and is known for being open about how she approaches marketing and social media.We talk about how her business actually grew, the moments where things shifted, and there’s a proper conversation in here about social media, what photographers tend to misunderstand about it, and why her approach is deliberately flexible rather than structured or scheduled.This is not about hacks or quick wins. It’s about understanding what actually works over time, and finding a way of showing up that feels sustainable.If you’ve been questioning your approach to social media or feeling overwhelmed by it, this episode will give you something more grounded to think about.💬 DM me your thoughts on Instagram @ginanfernandesphotography - I also have a broadcast channel set up just for this podcast.⭐️ Like the episode? A quick review goes a long way! It genuinely helps more than you think. And if you know another photographer who’d love this convo, share it with them or stick it on your Instagram Stories.Got a topic you want me to cover or a guest you’d love to hear from? Drop me a message – I’m always open to ideas.And before you go some goodies for you:Editing photos can take up a lot of time, but AfterShoot simplifies the culling & editing process, letting you focus on the creative side. It’s magic and no wonder they have a magical unicorn as their logo!USE CODE: GINAFERN10 for 10% off after your 1st free monthPicTime helps you create personalised galleries that impress clients and bring in extra income through print sales.USE CODE: VAY4PQ for your first month FREE

If you’ve ever felt stuck in your photography business, even when you’re fully booked, this episode will land.I’m joined by photographer and coach Tom Wright, and we unpack what’s really going on beneath that plateau, because it’s rarely about bookings or marketing.We talk about how to develop a point of view in your photography, why so many wedding photographers get lost chasing trends on Instagram, and what actually separates photographers who build a distinctive brand from those who blend in.There’s an honest conversation about confidence, visual language, and why your wedding photography work might not be evolving, even when you’re busy shooting.We also get into positioning, attracting the right clients, and building a sustainable photography business that goes beyond social media performance.If you’re a wedding photographer feeling stuck, this will help you make clearer, more intentional decisions in your work and business.You can find Tom over on instagram here: @ByTomW💬 DM me your thoughts on Instagram @ginanfernandesphotography - I also have a broadcast channel set up just for this podcast.⭐️ Like the episode? A quick review goes a long way! It genuinely helps more than you think. And if you know another photographer who’d love this convo, share it with them or stick it on your Instagram Stories.Got a topic you want me to cover or a guest you’d love to hear from? Drop me a message – I’m always open to ideas.And before you go some goodies for you:Editing photos can take up a lot of time, but AfterShoot simplifies the culling & editing process, letting you focus on the creative side. It’s magic and no wonder they have a magical unicorn as their logo!USE CODE: GINAFERN10 for 10% off after your 1st free monthPicTime helps you create personalised galleries that impress clients and bring in extra income through print sales.USE CODE: VAY4PQ for your first month FREE

Please follow this show on Spotify?Apple. It really helps!Apologies in advance for the sound quality on this one. Styled shoots are everywhere. Beautiful, ambitious, creative. But who are they really for?In this episode, I’m joined by event designer and stylist Tara Knott to have an honest supplier to supplier conversation about styled shoots, how our relationship with them has changed over the years, and whether they always attract the kind of work we actually want.We talk about content overload, and the fine line between creative freedom and commercial misalignment. We also get practical, how to plan styled shoots with more intention.This is not about stopping styled shoots. It’s about doing them better.If you’re a wedding supplier navigating visibility, creativity, and staying aligned in a noisy industry, this one’s for you.💬 DM me your thoughts on Instagram @ginanfernandesphotography - I also have a broadcast channel set up just for this podcast.⭐️ Like the episode? A quick review goes a long way! It genuinely helps more than you think. And if you know another photographer who’d love this convo, share it with them or stick it on your Instagram Stories.Got a topic you want me to cover or a guest you’d love to hear from? Drop me a message – I’m always open to ideas.And before you go some goodies for you:Editing photos can take up a lot of time, but AfterShoot simplifies the culling & editing process, letting you focus on the creative side. It’s magic and no wonder they have a magical unicorn as their logo!USE CODE: GINAFERN10 for 10% off after your 1st free monthPicTime helps you create personalised galleries that impress clients and bring in extra income through print sales.USE CODE: VAY4PQ for your first month FREEPlease follow this show on Spotify. It really helps!

In this episode, I sit down with Fer Juaristi for a reflective conversation about wedding photography beyond the day itself.Fer shares his thoughts on documentary work, what the industry has quietly drifted away from, and the beliefs photographers may need to let go of if they want their work to last.We also explore longevity. How your relationship with success changes over time, how to grow without constantly reinventing yourself, and what it means to get better not just technically, but emotionally.This is not a business or tactics episode. It is a grounded conversation about authorship, meaning, and making work you would still stand behind even if no one else ever saw it.Full episode also over on Youtube💬 DM me your thoughts on Instagram @ginanfernandesphotography - I also have a broadcast channel set up just for this podcast.⭐️ Like the episode? A quick review goes a long way! It genuinely helps more than you think. And if you know another photographer who’d love this convo, share it with them or stick it on your Instagram Stories.Got a topic you want me to cover or a guest you’d love to hear from? Drop me a message – I’m always open to ideas.And before you go some goodies for you:Editing photos can take up a lot of time, but AfterShoot simplifies the culling & editing process, letting you focus on the creative side. It’s magic and no wonder they have a magical unicorn as their logo!USE CODE: GINAFERN10 for 10% off after your 1st free monthPicTime helps you create personalised galleries that impress clients and bring in extra income through print sales.USE CODE: VAY4PQ for your first month FREE

In this episode of The Unfiltered Lens, I walk through how to reflect on your year properly, use numbers without fear, and set goals that actually change how you work.This is a business focused approach to planning your next wedding season. No aesthetics. No manifesting. Just clarity, action, and realism.I also share why delusional goals can both help and hurt, how to turn goals into habits, and why every plan needs buffer, not pressure.A £5 downloadable workbook is available to support this episode - download your copy here: GOAL SETTING WORKBOOKSHOW NOTESIn this episode:• How to set the right environment for reflection• What to actually reflect on• Using numbers and data without overwhelm• Action versus planning• Long term goals versus short term focus• Goals versus wishes• Turning goals into habits• Tracking progress and knowing when to adjust• Why buffer matters more than discipline💬 DM me your thoughts on Instagram @ginanfernandesphotography - I also have a broadcast channel set up just for this podcast.⭐️ Like the episode? A quick review goes a long way! It genuinely helps more than you think. And if you know another photographer who’d love this convo, share it with them or stick it on your Instagram Stories.Got a topic you want me to cover or a guest you’d love to hear from? Drop me a message – I’m always open to ideas.And before you go some goodies for you:If you're not already using Studio Ninja for your client management, I’ve got a cheeky little code for you: use GFNINJA to get 50% off your first year. Game changer!!Editing photos can take up a lot of time, but AfterShoot simplifies the culling & editing process, letting you focus on the creative side. It’s magic and no wonder they have a magical unicorn as their logo!USE CODE: GINAFERN10 for 10% off after your 1st free monthPicTime helps you create personalised galleries that impress clients and bring in extra income through print sales.USE CODE: VAY4PQ for your first month FREE

Season 2 opens with the conversation I needed to have the moment the lights went down. After months off the mic and one of the biggest creative pushes of my career, I wanted to talk honestly about what it took to prepare and deliver my Nine Dots talk.I’m joined by Frances Foster, a friend, peer and fellow speaker who walked the same path, carried the same pressure and stood on the same stage.This is the debrief no one shares. The weeks of uncertainty. The last minute click. The internal noise. The five minutes before walking on. The moment you realise the room is with you. And the aftermath that hits harder than you expect.If you’ve ever wondered what speaking at an industry event really demands, or you’re considering doing it yourself one day, this conversation is the closest you’ll get without standing under the lights.Season 2 starts here.💬 DM me your thoughts on Instagram @ginanfernandesphotography - I also have a broadcast channel set up just for this podcast.AND this season - all episodes are available to watch over on ⁠Youtube⁠⭐️ Like the episode? A quick review goes a long way! It genuinely helps more than you think. And if you know another photographer who’d love this convo, share it with them or stick it on your Instagram Stories.Got a topic you want me to cover or a guest you’d love to hear from? Drop me a message – I’m always open to ideas.And before you go some goodies for you:If you're not already using Studio Ninja for your client management, I’ve got a cheeky little code for you: use GFNINJA to get 50% off your first year. Game changer!!Editing photos can take up a lot of time, but AfterShoot simplifies the culling & editing process, letting you focus on the creative side. It’s magic and no wonder they have a magical unicorn as their logo!USE CODE: GINAFERN10 for 10% off after your 1st free monthPicTime helps you create personalised galleries that impress clients and bring in extra income through print sales.USE CODE: VAY4PQ for your first month FREE

In this episode, I discuss the concept of digital hoarding, reflecting on my experiences and the impact it has on creativity and productivity. It’s really about importance of taking action rather than accumulating saved content, and I’ll share strategies to combat digital hoarding, encourage you to trust your instincts and focus on creating rather than saving.💬 DM me your thoughts on Instagram @ginanfernandesphotography - I also have a broadcast channel set up just for this podcast.⭐️ Like the episode? A quick review goes a long way! It genuinely helps more than you think. And if you know another photographer who’d love this convo, share it with them or stick it on your Instagram Stories.Got a topic you want me to cover or a guest you’d love to hear from? Drop me a message – I’m always open to ideas.And before you go some goodies for you:If you're not already using Studio Ninja for your client management, I’ve got a cheeky little code for you: use GFNINJA to get 50% off your first year. Game changer!!Editing photos can take up a lot of time, but AfterShoot simplifies the culling & editing process, letting you focus on the creative side. It’s magic and no wonder they have a magical unicorn as their logo!USE CODE: GINAFERN10 for 10% off after your 1st free monthPicTime helps you create personalised galleries that impress clients and bring in extra income through print sales.USE CODE: VAY4PQ for your first month FREE

In this episode, I sit down with award-winning celebrant Louise Gather of KickAss Gatherings to unpack why content that copies, conforms or hides behind trends is killing connection — and what to do instead. We talk honestly about marketing, being visible without selling out, and the difference between creating content and chasing validation.From the value of delayed wedding recaps to the myth of the algorithm, this is a no-fluff, unfiltered take on what it really means to stand out as a creative in the wedding industry. No templates. No ego. Just clarity, guts, and a reminder that your voice is your brand.💬 DM me your thoughts on Instagram @ginanfernandesphotography - I also have a broadcast channel set up just for this podcast.⭐️ Like the episode? A quick review goes a long way! It genuinely helps more than you think. And if you know another photographer who’d love this convo, share it with them or stick it on your Instagram Stories.Got a topic you want me to cover or a guest you’d love to hear from? Drop me a message – I’m always open to ideas.And before you go some goodies for you:If you're not already using Studio Ninja for your client management, I’ve got a cheeky little code for you: use GFNINJA to get 50% off your first year. Game changer!!Editing photos can take up a lot of time, but AfterShoot simplifies the culling & editing process, letting you focus on the creative side. It’s magic and no wonder they have a magical unicorn as their logo!USE CODE: GINAFERN10 for 10% off after your 1st free monthPicTime helps you create personalised galleries that impress clients and bring in extra income through print sales.USE CODE: VAY4PQ for your first month FREE

In this episode I am joined by Amanda from Amanda Steele Flowers ( @amandasteeleflowers ) and we get into the real stuff behind floristry and the wedding industry — from building genuine client relationships to the pressures of social media and keeping up with trends. We talk about why education matters, how content creators are changing the game, and what the future might look like with AI in the mix. It’s a grounded, honest chat about the reality of growing a creative business today.💬 DM me your thoughts on Instagram @ginanfernandesphotography I also have a broadcast channel set up just for this podcast.⭐️ Like the episode? A quick review goes a long way! It genuinely helps more than you think. And if you know another photographer who’d love this convo, share it with them or stick it on your Instagram Stories.Got a topic you want me to cover or a guest you’d love to hear from? Drop me a message – I’m always open to ideas.And before you go some goodies for you:If you're not already using Studio Ninja for your client management, I’ve got a cheeky little code for you: use GFNINJA to get 50% off your first year. Game changer!!Editing photos can take up a lot of time, but AfterShoot simplifies the culling & editing process, letting you focus on the creative side. It’s magic and no wonder they have a magical unicorn as their logo!USE CODE: GINAFERN10 for 10% off after your 1st free monthPicTime helps you create personalised galleries that impress clients and bring in extra income through print sales.USE CODE: VAY4PQ for your first month FREE

You’ve heard the phrase “community over competition” a hundred times but what does it actually mean in real life? In this episode, I’m joined by my friend and fellow creative Sarah Carter, and we chat honestly about comparison, connection, and how the whole ‘support your peers’ vibe works when we’re all trying to grow our own thing.No fluff, no filters - just a real conversation about the highs, lows, and grey areas of community in the creative world.Expect laughs, honesty, and maybe a little calling-out of the performative stuff we all see online.👉 Follow Sarah: https://www.instagram.com/sarahcarterphotography/🎙️ New episodes every Friday – follow the pod so you don’t miss one!💬 DM me your thoughts on Instagram @ginanfernandesphotography - I also have a broadcast channel set up just for this podcast.⭐️ Like the episode? A quick review goes a long way! It genuinely helps more than you think. And if you know another photographer who’d love this convo, share it with them or stick it on your Instagram Stories.Got a topic you want me to cover or a guest you’d love to hear from? Drop me a message – I’m always open to ideas.And before you go some goodies for you:If you're not already using Studio Ninja for your client management, I’ve got a cheeky little code for you: use GFNINJA to get 50% off your first year. Game changer!!Editing photos can take up a lot of time, but AfterShoot simplifies the culling & editing process, letting you focus on the creative side. It’s magic and no wonder they have a magical unicorn as their logo!USE CODE: GINAFERN10 for 10% off after your 1st free monthPicTime helps you create personalised galleries that impress clients and bring in extra income through print sales.USE CODE: VAY4PQ for your first month FREE