Insights from recent episode analysis
Audience Interest
Podcast Focus
Publishing Consistency
Platform Reach
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Most discussed topics
Brands & references
Total monthly reach
Estimated from 4 chart positions in 4 markets.
By chart position
- 🇨🇦CA · Marketing#1125K to 30K
- 🇮🇳IN · Marketing#1771K to 10K
- 🇦🇪AE · Marketing#116500 to 3K
- 🇫🇮FI · Marketing#174500 to 3K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
3.5K to 23K🎙 ~2x weekly·240 episodes·Last published 1w ago - Monthly Reach
Unique listeners across all episodes (30 days)
7K to 46K🇨🇦65%🇮🇳22%🇦🇪7%+1 more - Active Followers
Loyal subscribers who consistently listen
2.8K to 18K
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
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Total Plays
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
From 10 epsHosts
Recent guests
Recent episodes
Why Brand Fragmentation Is Quietly Killing Your Growth
May 7, 2026
8m 23s
"We Fired Our Biggest Clients to Survive” — Gilad Bechar on Scaling Profitably, Not Just Fast
Apr 30, 2026
37m 33s
How Storytelling Shapes Products, Culture, Leadership, and Growth
Apr 17, 2026
42m 54s
How Great Brands Stick: Ulli Appelbaum on Brand Associations, Memory & Growth
Apr 9, 2026
44m 37s
Why Most Brands Fail (And How to Become Impossible to Ignore)
Mar 26, 2026
10m 10s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 5/7/26 |  Why Brand Fragmentation Is Quietly Killing Your Growth✨ | brand fragmentationbrand consistency+3 | — | Elements Brand Management | — | brand fragmentationbrand inconsistency+3 | — | 8m 23s | |
| 4/30/26 |  "We Fired Our Biggest Clients to Survive” — Gilad Bechar on Scaling Profitably, Not Just Fast✨ | scaling a businessprofitability+4 | Gilad Bechar | MoburstGoogle+2 | — | scalingprofitability+5 | — | 37m 33s | |
| 4/17/26 |  How Storytelling Shapes Products, Culture, Leadership, and Growth✨ | storytellingbranding+4 | Gavin McMahon | Fast Forward Consulting GroupElements Brand Management+3 | — | storytellingbranding+7 | — | 42m 54s | |
| 4/9/26 |  How Great Brands Stick: Ulli Appelbaum on Brand Associations, Memory & Growth✨ | brand associationsmemory+5 | Ulli Appelbaum | First The Trousers, Then The ShoesCoke+4 | — | brand strategymarketing+5 | — | 44m 37s | |
| 3/26/26 |  Why Most Brands Fail (And How to Become Impossible to Ignore)✨ | brand positioningbusiness growth+3 | — | Elements Brand Management | — | brand failurepositioning strategy+3 | — | 10m 10s | |
| 3/19/26 |  The Future of Video Marketing: AI, Creativity, and Brand with VEED’s Lisa Vecchio✨ | AI video editingbrand storytelling+5 | Lisa Vecchio | VEED | — | video marketingAI+6 | — | 27m 47s | |
| 3/12/26 |  Brand Positioning: The Hidden Reason Customers Choose You (Or Your Competitors)✨ | brand positioningmarketing strategy+3 | — | Elements Brand Management | — | brand positioningmarketing+5 | — | 6m 11s | |
| 3/5/26 |  Why Heritage Brands Slowly Fade (And How to Save Them) – Michael Koenig✨ | heritage brandsbrand relevance+5 | Michael Koenig | Michael Koenig DesignBang & Olufsen+2 | — | heritage brandsbrand relevance+5 | — | 36m 56s | |
| 2/26/26 |  10 Clear Signs It’s Time to Rebrand (Before It Costs You Growth)✨ | rebrandingbrand strategy+3 | — | Elements Brand Management | — | rebrandbrand drift+3 | — | 20m 19s | |
| 2/12/26 |  How to Win Social Media in 2026: Niching Down, AI & Product-Market Fit — with Emeric Ernoult, CEO of Agorapulse✨ | social mediaAI in content creation+4 | Emeric Ernoult | Agorapulse | — | social media strategiesAI content creation+6 | — | 45m 06s | |
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| 11/28/24 |  Why Differentiation Is Crucial To Building a Stand Out Brand and Team With Barry Labov | Your brand doesn’t have to be the best to win fans… It just needs to be DIFFERENT.If you’ve ever been tempted to sing the same tune as iconic brands or your biggest competitor, you’re stopping your brand from connecting with the people who matter.Your audience.So, how can you build a loyal audience of superfans both on the inside your brand and the outside?Well, you can start by putting on your headphones to listen to a little sweet sounding advice from Barry LaBov. The founder and CEO of LABOV and two-time Ernst & Young Entrepreneur of the Year recipient.Having worked with the likes of Harley Davidson, Macallan Scotch, Audi and Mercedes-Benz. Barry will teach you how to get your team and your audience singing sweet music about your unique brand.Now, are you ready to grow an audience of diehard fans?You can listen and learn with Barry on The Unified Brand Podcast via our bio.---------------------------------------------------- Barry's LinksBarry Linkedin - https://www.linkedin.com/in/barry-labov-6965241/Labov Agency - https://www.labov.com/Labov Linkedin - https://www.linkedin.com/company/labov-&-beyond/---------------------------------------------------------------BRAND POWER SCORETake our 4min assessment today and get your brand power score. Find out what is holding your business back and where you can improve.www.brandpowerscore.co.uk---------------------------------------------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call------------------------SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif------------------------Other Social ChannelsYouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRwInstagram - https://www.instagram.com/elementsbrandmanagement/Facebook - https://www.facebook.com/ElementsBrandManagement/Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00Support the showFree Brand Development ResourcesHow strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSjUnified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos | — | ||||||
| 9/25/24 |  How to Create Brand Names That Stick With Alexandra Watkins (Replay) | How to Create Brand Names That Stick With Alexandra WatkinsIn today's episode, we are joined by Alexandra Watkins founder, Chief Innovation Officer and brand name badass of Eat My Words a wildly creative boutique naming firm known for creating names that generate buzz and revenue. Alexandra is also the author of the top 10 marketing book (‘and one of my favourites’) ’HELLO MY NAME IS AWESOME, How to Create Brand Names that stick’---------------------------------------------------------------Alexandra's links PersonalAlexandra linkedin - https://www.linkedin.com/in/alexandrawatkins/ Book - Hello, My Name Is Awesome BookBrand Name Evaluation Test - SMILE & SCRATCH Name Evaluation TestFree Brand Name Masterclass - Free Brand Names Mini MasterclassBrand Name Online course - How To Create Super Sticky Brand Names Online CourseEat my words Website - https://eatmywords.com Twitter - https://twitter.com/eatmywords Facebook - https://www.facebook.com/EatMyWordsNames------------------------------------------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call------------------------SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif------------------------Other Social ChannelsYouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRwInstagram - https://www.instagram.com/elementsbrandmanagement/Facebook - https://www.facebook.com/ElementsBrandManagement/Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Support the showFree Brand Development ResourcesHow strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSjUnified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos | — | ||||||
| 7/18/24 |  Utilising storytelling, leadership, strategy and worldbuilding to align your brand with Gavin McMahon (Replay) | It's frustrating when you feel like only you understand your vision for your business.So if your team and audience don’t understand what your brand does, what's the cause?A brand narrative that's as chaotic as the last 2 seasons of Game of Thrones...Thankfully, it's that time of the week again.In today’s episode of The Unified Brand Podcast. Business transformation guru Gavin McMahon will teach you how to shake your brand out of its confused state. As the founding Partner of Fassforward, Gavin and his team grow businesses. How do they help these ailing businesses? By using a blend of storytelling, visual communication, strategy and leadership.So kick back in your chair and start making notes on your business manifesto. You're about to learn the secrets to building a compelling world for your brand.---------------------------------------------------------------Gavin's links Gavin's Linkedin - https://www.linkedin.com/in/gmcmahon/FassforwardWebsite - https://www.fassforward.comLinkedin - https://www.linkedin.com/company/fassforward/Twitter - https://twitter.com/fassforwardInstagram - https://www.instagram.com/fassforward/Facebook - https://www.facebook.com/fassforward/------------------------------------------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call------------------------SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif------------------------Other Social ChannelsYouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRwInstagram - https://www.instagram.com/elementsbrandmanagement/Facebook - https://www.facebook.com/ElementsBrandManagement/Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00Support the showFree Brand Development ResourcesHow strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSjUnified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos | — | ||||||
| 4/18/24 | How to Create an Engaging Brand Experience and Create Superfans with Brittany Hodak | Your brand is on the tipping point as we move into a new era.Yet, even in this time of world-shifting change… one thing will always be important.⚡ Building your brand one memorable experience at a time. Now, while AI feels like a world-shifting superpower you’ve only recently discovered… ⚡ The superpower you actually need to unlock is how to turn your audience into superfans. Customers, who create even more customers.So, how do you do that? 👇Step in, Brittany Hodak. Having worked with the likes of Walmart, Unilever, Amazon, Katy Perry and even Dolly Parton. Brittany is no stranger to helping brand’s build legions of superfans.So, what’s her secret to turning customers into lifelong superfans? 🤔🎧 Well, if you want to learn Brittany’s secret you can listen to this episode of he The Unified Brand Podcast.--------------------------------------------------------------- Brittany's Links Buy the audiobook - Creating Superfans - Buy NowWebsite - https://brittanyhodak.com Linkedin - https://www.linkedin.com/in/brittanyhodak/ Instagram - https://www.instagram.com/brittanyhodak/ Facebook - https://www.facebook.com/BrittanyHodak/ Twitter - https://twitter.com/brittanyhodak---------------------------------------------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call------------------------SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif------------------------Other Social ChannelsYouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRwInstagram - https://www.instagram.com/elementsbrandmanagement/Facebook - https://www.facebook.com/ElementsBrandManagement/Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00Support the showFree Brand Development ResourcesHow strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSjUnified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos | — | ||||||
| 11/2/23 | Building a Thriving Business With a Differentiated Brand Featuring Dr Wayne Wright | Today we are joined by Dr Wayne Wright has worked in some of the most celebrated corporate entities as well as fast growing medium sized businesses at senior and board levels. His experience is in the building of businesses from the bottom up with a clear understanding of the strategic elements essential in driving successful growth. With a science background he is named on 9 published patents Wayne has investments in healthcare businesses in the UK and US and for the last 20 years has led W[sq solutions, a small boutique entrepreneur coaching organisation that works with fast growing businesses in accelerating growth and profitability. His corporate experience and the serving of those high growth businesses have created learning and principles that have been packaged into his new book, ‘The Ten Commandments of Business Growth’. Listen to Dr Wayne and Chris discuss how to build a thriving business with a differentiated brand. If you enjoy the Unified Brand Podcast Please Rate and Review it via your podcast provider and if you would like to contribute something to building the future of the show and the Unified Brand Community - Support the show hereGET YOUR BRAND POWER SCORE HERE - www.brandpowerscore.co.uk---------------------------------------------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call------------------------Other Social ChannelsYouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRwInstagram - https://www.instagram.com/elementsbrandmanagement/Facebook - https://www.facebook.com/ElementsBrandManagement/Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00Support the showFree Brand Development ResourcesHow strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSjUnified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dosSupport the showFree Brand Development ResourcesHow strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSjUnified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos | — | ||||||
| 10/26/23 | Brand Storytelling Tips To Skyrocket Your Audience Engagement [6 Impactful Tips] | Brand Storytelling Tips To Skyrocket Your Audience EngagementTo build an iconic, magnetic, and memorable brand you need to create an impact with your audience. You can do this through design, messaging, positioning, or personality but the brands that do this the best utilize all areas of their brand to create an amazing customer experience. There is a lot of talk about brand storytelling and most of the time people think this is purely about a literal narrative of your business which is a huge misconception. Think of telling your brand story as though it is a play or film and you’ll need characters, props, a stage, music, and a 360 approach. Create theatre as a brand with your target audience as the lead character. Here are our five steps to creating theatre as a brand:---------------------------------------------------------------BRAND POWER SCORETake our 4min assessment today and get your brand power score. Find out what is holding your business back and where you can improve.www.brandpowerscore.co.uk---------------------------------------------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call------------------------SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif------------------------Other Social ChannelsYouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRwInstagram - https://www.instagram.com/elementsbrandmanagement/Facebook - https://www.facebook.com/ElementsBrandManagement/Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00Support the showFree Brand Development ResourcesHow strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSjUnified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos | — | ||||||
| 10/19/23 | Take a Stand With Your Brand With John Keating Of Dark Horse | Is your brand playing it too safe?As a brand you might be walking on eggshells in the hopes you don’t upset your ideal audience… but what if all that careful tiptoeing around will just have your brand tripping over itself and into a pit? You may or may not agree with this week’s guest John Keating, but indifference will lead to irrelevance and ultimately the death of your brand. So, who exactly is John Keating? The head of up and coming agency Dark Horse. The brand specialises in story-driven PPC and SEO campaigns minus the bull***t and jargon. They helped e-comms clothing company Avenue 85 increase their revenue by 16,056% and Holland Country Clothing increase revenue 860% from 100k to £1 million.John's links: Website- https://darkhorse.co/X - https://twitter.com/thisisdarkhorseInstagram - https://www.instagram.com/thisisdarkhorse/Linkedin - https://www.linkedin.com/in/databroker/Linkedin Dark Horse - https://www.linkedin.com/company/thisisdarkhorse/Facebook - https://www.facebook.com/thisisdarkhorse/---------------------------------------------------------------BRAND POWER SCORETake our 4min assessment today and get your brand power score. Find out what is holding your business back and where you can improve.www.brandpowerscore.co.uk---------------------------------------------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call------------------------SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif------------------------Other Social ChannelsYouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRwInstagram - https://www.instagram.com/elementsbrandmanagement/Facebook - https://www.facebook.com/ElementsBrandManagement/Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Support the showFree Brand Development ResourcesHow strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSjUnified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos | — | ||||||
| 10/12/23 | How to Build an Effective Brand Communication Strategy | You have the perfect logo and a brand visual identity that pops… so why are you struggling to grow your brand?Well, it could be that you have neglected one or more of these four c's in your brand's strategy:1. Consistency - Making sure the brand experience is consistent for your audience. If it isn't, you run the risk of confusing them, destroying the trust you've built up.2. Consideration – You want to consider everything you do as a brand. Whether it’s a new initiative, piece of marketing, team member, business development decision or innovation.• So ask yourself these three questions. What does this mean for the brand? • Does this make sense with your brand’s vision? • Does this feel authentic for your brand?⠀3, Clarity - Be as simple, authentic and focused as possible with everything you do. Nothing will turn off your audience faster than jargon, over-complicated messaging and confusion.⠀4. Confidence - Belief in your brand, what you offer and your ability to serve your audience. Tap into the reason why you started your brand in the first place. Double down on what makes you unique and tell people what you’re passionate about.---------------------------------------------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call------------------------Other Social ChannelsYouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRwInstagram - https://www.instagram.com/elementsbrandmanagement/Facebook - https://www.facebook.com/ElementsBrandManagement/Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00Support the showFree Brand Development ResourcesHow strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSjUnified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos | — | ||||||
| 10/5/23 | Building A Kick Ass Brand That Stands Out From The Competition With Ernie Harker | Is your brand getting KO'd by the competition?Want to learn how to create a knockout personality and annihilate your competitionWell get ready to start taking notes. Joining Chris Outlaw in today's episode is the hyper-creative branding expert, Ernie Harker. Consultant at Ernburn, keynote speaker and author of the book “Your Brand Sucks”.Ernie will give you the low-down on why most companies get branding wrong. He’s also revealing the secrets he uses to help dozens of brands, including the legend that is Chuck Norris.Ernie's links: Website- https://ernburn.com/Your brand sucks - book - https://ernburn.com/your-brand-sucksFacebook - https://www.facebook.com/ernburnbrands/Instagram - https://www.instagram.com/ernieharker/?hl=enLinkedin - https://www.linkedin.com/in/ernie-harker-a56b7624/ ---------------------------------------------------------------BRAND POWER SCORETake our 4min assessment today and get your brand power score. Find out what is holding your business back and where you can improve.www.brandpowerscore.co.uk---------------------------------------------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call------------------------SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif------------------------Other Social ChannelsYouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRwInstagram - https://www.instagram.com/elementsbrandmanagement/Facebook - https://www.facebook.com/ElementsBrandManagement/Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00Support the showFree Brand Development ResourcesHow strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSjUnified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos | — | ||||||
| 9/21/23 | Brand Positioning Examples - Define Your Brand Enemy | Brand Positioning Examples - Define Your Brand EnemyFREE Brand Alignment ReportFind out what is holding your brand back from growing, being the best it can be, and standing out from the competition - https://bit.ly/2VksUSjAsk yourself… why would your audience care about your brand, if you don’t know what you’re fighting for?Conflict is key to telling a captivating story, no matter what form that story takes. So, if you want to draw your audience in, here are 4 ways to use an enemy in your brand’s strategy.1. Start with your brand’s purposeGet to the root of why you started your brand. It’s the easiest way to build the foundation for a cause your brand’s audience can rally behind.2. Position your brand against a competitor with contrasting valuesThis is how you send the message your brand is different from your competitors. So, if you think your brand’s competition is bad to the bone, shout it from the rooftops!3. Pick a problem your audience is experiencing and run with it.At the end of it all, the focus should be on the wants of your brand’s audience. These types of brand enemies have huge potential to build a loyal audience. Who will be grateful you rescued them when they needed your brand the most.4. Shape your brand’s values around your audienceDouble points if you also know the audience that you brand doesn’t want to attract. Like Apple, you’ll be using our innate need to want to belong and to play ‘us vs them’.---------------------------------------------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call------------------------Other Social ChannelsYouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRwInstagram - https://www.instagram.com/elementsbrandmanagement/Facebook - https://www.facebook.com/ElementsBrandManagement/Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00Support the showFree Brand Development ResourcesHow strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSjUnified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos | — | ||||||
| 9/14/23 | Building a Talent Growth Strategy With Josh Fuller Founder of magic Digital | Today we are joined by Josh Fuller founder and CEO of Matic Digital, a digital strategy and talent growth agency.---------------------------------------------------- Josh's LinksJosh's Linkedin - https://www.linkedin.com/in/joshfullercd/Matic Digital - https://www.maticdigital.com/Matic Digital Facebook - https://www.facebook.com/profile.php?id=100094332087021Matic Digital Instagram - https://www.instagram.com/maticdigital/Matic stripes Podcast - https://open.spotify.com/show/0g6Dqe35PbkF1z1AurKegT?si=3e4357a309484af8---------------------------------------------------------------BRAND POWER SCORETake our 4min assessment today and get your brand power score. Find out what is holding your business back and where you can improve.www.brandpowerscore.co.uk---------------------------------------------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call------------------------SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif------------------------Other Social ChannelsYouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRwInstagram - https://www.instagram.com/elementsbrandmanagement/Facebook - https://www.facebook.com/ElementsBrandManagement/Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00Support the showFree Brand Development ResourcesHow strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSjUnified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos | — | ||||||
| 9/7/23 | Brand Alignment Strategy - [ Unify Your Brand across 4 Important brand layers] | Brand Alignment Strategy - How to unify your brand across 4 important brand layersWhen you’re inconsistent as a brand, it makes it harder for your audience to remember or even like you. Psychologically speaking, consistency is essential to help your audience habituate to your brand. In this episode I go over your brand's layers core, strategy, personality, visual identity, messaging and how you can build upon these to develop your businesses branding. ---------------------------------------------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call------------------------Other Social ChannelsYouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRwInstagram - https://www.instagram.com/elementsbrandmanagement/Facebook - https://www.facebook.com/ElementsBrandManagement/Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00Support the showFree Brand Development ResourcesHow strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSjUnified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos | — | ||||||
| 8/31/23 | How To Be Disruptive With Your Marketing With Jacob Baadsgaard | Today we are joined by Jacob Baadsgaard founder and CEO of Disruptive Advertising.An entrepreneur at heart, Jake is a relationship-first kinda guy that loves learning from other people's life experiences. He actively works to create an environment where people feel seen, heard, and challenged to take that next big step on their life journey.---------------------------------------------------- Jacob's LinksJacob's Linkedin - https://www.linkedin.com/in/jakebaadsgaard/Disruptive Advertising - https://disruptiveadvertising.com/Disruptive Advertising Facebook - https://www.facebook.com/disruptiveads/Disruptive Advertising Instagram - https://www.instagram.com/disruptiveads/Disruptive Advertising Linkedin - https://www.linkedin.com/company/disruptive-advertising/---------------------------------------------------------------BRAND POWER SCORETake our 4min assessment today and get your brand power score. Find out what is holding your business back and where you can improve.www.brandpowerscore.co.uk---------------------------------------------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call------------------------SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif------------------------Other Social ChannelsYouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRwInstagram - https://www.instagram.com/elementsbrandmanagement/Facebook - https://www.facebook.com/ElementsBrandManagement/Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00Support the showFree Brand Development ResourcesHow strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSjUnified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos | — | ||||||
| 8/24/23 | Brand Purpose Strategy - 5 Big Brand Examples | With so much choice, that human value will separate your brand from the competition. Instilling it in your brand's DNA will help your audience and staff express their ideal selves. It also creates a sense of trust and familiarity, which is the foundation of any relationship.Here are 5 iconic brands that express their humanity…Eliciting JoyDisney | “The Happiest Place on Earth”A brand that transcends generations. Can you think of a brand that creates such pure happiness, wonder and joy as Disney? Enabling ConnectionHarley Davidson | “Screw it, let’s ride”Building communities since the 80’s, the brand created the Harley Owners group. The home for loyal fans the world over to connect, ride and rally. For some, the brand is so part of their DNA, they have tattooed the logo on their body…Inspiring ExplorationThe North Face | “Never Stop Exploring”As The North Face put it, “Exploration is our oxygen”. Since 1966, the brand has pushed the limits of human potential and laid the path for discovery. The brand also created 'The Exploration Fund'. The aim? To conserve, encourage diversity and removed barriers to outdoor learning or creation.Evoking PrideFenty Beauty | “Beauty for all”Created in 2017 by Rihanna, Fenty beauty is about creative self-expression and celebrating the power of unique beauty... Regardless of gender or ethnicity. The brand is so inclusive; they have 50 shades foundation and concealer across all skin types. In their first month, the brand completely changed the beauty landscape. Sales were valued at $72m and the UK the line became Harvey Nichol's biggest beauty launch ever. Today Fenty is worth $2.8 billion.Impacting SocietyToms Shoes | “Buy a Pair, Give a Pair”For the LA-based shoe brand, every purchase has a purpose. Using a simple one-for-one model, Toms has donated over 95 million shoes to children in need. The brand also release a yearly report. Showing their impact across its three P’s; Purpose, planet and people.---------------------------------------------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call------------------------Other Social ChannelsYouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRwInstagram - https://www.instagram.com/elementsbrandmanagement/Facebook - https://www.facebook.com/ElementsBrandManagement/Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00Support the showFree Brand Development ResourcesHow strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSjUnified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos | — | ||||||
| 8/10/23 | How to Supercharge Your Brand Awareness Strategy - [4 tips to build a Memorable Brand] | Brand awareness strategy to supercharge your brand development and build a memorable brand. The truth about brand awareness is that it’s all about habituation. The truth is that day-to-day life can be exhausting. The human brain uses 20-25% of the body’s energy alone. So the less effort your audience has to spend trying to remember your brand, the more relaxed they’ll be. That state of relaxation? It’s a happy place, both for your brand and your audience. Cognitive ease is the shortcut to help your audience remember and like your brand. In this video are FOUR secrets to getting your audience into a state of cognitive ease and improving the memorability of your brand. ---------------------------------------------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call------------------------SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif------------------------Other Social ChannelsYouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRwInstagram - https://www.instagram.com/elementsbrandmanagement/Facebook - https://www.facebook.com/ElementsBrandManagement/Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00Support the showFree Brand Development ResourcesHow strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSjUnified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos | — | ||||||
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