What VCs Won't Tell You: Negotiating Term Sheets, Raising Smart & Building in Women's Health

What VCs Won't Tell You: Negotiating Term Sheets, Raising Smart & Building in Women's Health

From The Womens Wellness Show by Leo Tyson

April 9, 2026 · 56 min · Season 2 · Episode 16

About this episode

Gail Armstrong discusses her experiences in women's health investing and offers insights on negotiating with VCs and the evolving femtech landscape.

Gail Armstrong is one of the UK's most prominent women's health investors and the founder of Lavender Ventures, a platform she built after COVID to combine early-stage investing with mentorship and community. With a background in financial services and four years deep in the femtech ecosystem, Gail has a rare view from both sides of the table, sitting with founders day-to-day while co-investing alongside leading VCs. In this episode, we get into the stuff founders often only hear off the record. We cover: How Gail founded Lavender Ventures and why the combination of capital, mentorship and community matters at the earliest stages How the women's health investment landscape has shifted — from a lack of early-stage investors to a growing ecosystem of angels, generalist VCs and dedicated femtech funds Why consumer apps are a harder sell to investors right now, and what founders in that space need to think about differently The disconnect between where the investment world is heading (cardiovascular, autoimmune, ovarian health) and where many women still are in their own health education and awareness Why VCs and founders have more in common than founders might think — and how…

People in this episode

Host: Leo Tyson

Guest: Gail Armstrong

Topics covered

  • women's health investment
  • negotiating term sheets
  • founder mentorship
  • femtech ecosystem
  • investment landscape
  • bootstrapping vs VC

Keywords

  • women's health
  • investment
  • mentorship
  • femtech
  • negotiation
  • term sheets
  • bootstrapping
  • VCs

Mentioned in this episode

Organizations: Lavender Ventures, VCs, femtech

Places: UK, COVID

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