How to Create Verticals — Let's Talk!

How to Create Verticals — Let's Talk!

From Think Bigger Actors Podcast with DaJuan Johnson by DaJuan Johnson

November 11, 2025 · 19 min

About this episode

DaJuan Johnson discusses the rise of vertical dramas and how actors can leverage this new storytelling format.

Vertical dramas — those two-minute, phone-first shows on apps like Tubi, ReelShort, and MyDrama — are now an $8 billion business. SAG just launched a Verticals Agreement. Fox is producing hundreds. Disney's investing millions. In this episode, DaJuan breaks down how to do verticals — what they are, why they matter, and how actors can use this moment to stop waiting for permission and start creating in the new storytelling lane that's already here. Featuring a conversation with producer Guy Chachkes. CONNECT WITH ME: Instagram: @thinkbiggercoaching WHO IS THIS GUY? Check me out at: www.thinkbiggercoaching.com

People in this episode

Host: DaJuan Johnson

Guest: Guy Chachkes

Topics covered

  • vertical dramas
  • storytelling
  • acting
  • content creation
  • entertainment industry

Keywords

  • verticals
  • SAG
  • Fox
  • Disney
  • content creation
  • acting
  • storytelling

Mentioned in this episode

Organizations: SAG, Fox, Disney, Tubi, ReelShort, MyDrama

Books & works: Vertical dramas

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