11. The Science of Influence How to Persuade Others And Hold Their Attention

About this episode

Matt Abrahams discusses with Zak Tormala how to structure speech to engage and persuade audiences effectively.

We’re constantly bombarded with competing images, messaging, and bids for our attention. That's why as communicators, it’s increasingly important to know what engages people.In this episode of Think Fast, Talk Smart, Matt Abrahams speaks with Stanford GSB Professor Zak Tormala about the subtle ways you can structure your speech to get people to pay attention. “It’s not really about tricking people into doing what you want,” Professor Tormala says. “It’s more about understanding the factors that actually engage people or open them up to your idea and maybe get them to see something a little bit differently.” हम लगातार तरह-तरह की तस्वीरों, मैसेजों और हमारी attention पाने की कोशिशों से घिरे रहते हैं। ऐसे में एक communicator के तौर पर यह समझना और भी ज़रूरी हो जाता है कि लोगों को वास्तव में क्या चीज़ engage करती है। Think Fast, Talk Smart के इस एपिसोड में Matt Abrahams, Stanford GSB के प्रोफेसर Zak Tormala से बात करते हैं कि आप अपनी बात को किस तरह से structure करें ताकि लोग सच में ध्यान दें। प्रोफेसर Tormala कहते हैं, “यह लोगों को manipulate करने या उनसे जबरदस्ती कुछ करवाने की बात नहीं है। बात ये समझने की है कि वो कौन-से factors हैं जो लोगों को genuinely engage करते हैं, उन्हें आपकी…

People in this episode

Host: Matt Abrahams

Guest: Zak Tormala

Topics covered

• influence
• persuasion
• communication techniques
• engagement
• speech structure

Keywords

• influence
• persuasion
• communication
• engagement
• speech structure
• attention
• messaging

Mentioned in this episode

Organizations: Stanford GSB

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