#43 - Obsessing Over the 1% Details w/ Will Maden DJ

#43 - Obsessing Over the 1% Details w/ Will Maden DJ

From Think Wedding Business by Adam Wing & Howard Wing

April 16, 2026 · 1h 12m · Season 2 · Episode 43

About this episode

Will Maden discusses building a premium DJ brand and the importance of intentional content on Instagram.

*sign up to our Think Wedding Business newsletter HERE: https://mailchi.mp/d4497f5bd9ac/think-wedding-business-intel * Today we’re joined by international DJ Will Maden — known for high-end weddings, global events, and clients like Manchester City FC. https://www.instagram.com/willmaden_dj/ Will breaks down how he’s built a premium DJ brand without following the “traditional” route, including why he doesn’t rely on a website, how Instagram acts as his entire sales funnel, and the thinking behind every piece of content he posts. We dive into: Why  intentional content beats viral content Using Instagram as your  CV  (and how to post with purpose) How to turn real weddings into consistent enquiries The power of being seen Building a premium brand through consistency and attention to detail This episode is a reminder that sometimes the best strategy… is keeping things simple and doing the basics  exceptionally well . Each episode we will be chatting to different wedding entrepreneurs across every aspect of the industry, so stay tuned for more, & if there's any suppliers you'd love us to interview, please let us know! And remember... Think…

People in this episode

Hosts: Adam Wing, Howard Wing

Guest: Will Maden

Topics covered

  • premium branding
  • Instagram marketing
  • content strategy
  • wedding industry
  • entrepreneurship

Keywords

  • DJ branding
  • Instagram sales funnel
  • content creation
  • wedding entrepreneur
  • business strategy

Mentioned in this episode

Organizations: Manchester City FC

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