#44 - Making 1% Gains

About this episode

This episode explores the impact of making 1% improvements in the wedding business to enhance customer experience and satisfaction.

*sign up to our Think Wedding Business newsletter HERE: https://mailchi.mp/d4497f5bd9ac/think-wedding-business-intel * After the last episode with Will Maden, we ponder how to make 1% increases across our services. This episode dives into the power of  1% improvements  across every stage of the wedding business journey, from first impressions online to post-wedding follow-up. Most suppliers already deliver a great product, but the real differentiator is the  experience  you create. Small, intentional upgrades at each touchpoint compound into something memorable, turning your satisfied couples into actual cheerleaders who actively recommend you. Each episode we will be chatting to different wedding entrepreneurs across every aspect of the industry, so stay tuned for more, & if there's any suppliers you'd love us to interview, please let us know! And remember... Think Wedding Business. Adam & Howard 👊 Hosted on Acast. See acast.com/privacy for more information.

People in this episode

Hosts: Adam Wing, Howard Wing

Topics covered

• 1% improvements
• wedding business
• customer experience
• entrepreneurship
• marketing strategies

Keywords

• wedding business
• customer experience
• 1% gains
• entrepreneurship
• marketing

More episodes of Think Wedding Business

• #47 - Embracing AI in your wedding business w/ Arran Kenny · June 11, 2026 · 1h 10m
• #46 - What you show is what you attract w/ Philip White · May 28, 2026 · 1h 31m
• #45 - Positioning yourselves as leaders & the importance of education w/ TWVP · May 14, 2026 · 1h 28m
• #43 - Obsessing Over the 1% Details w/ Will Maden DJ · April 16, 2026 · 1h 12m
• #42 - The CRM for wedding suppliers w/ Wedola · April 2, 2026 · 1h 10m
• #41 - Creating the British Wedding Film Festival w/ The Lawsons · March 19, 2026 · 1h 22m