This is Ag!

My guest Eric Bream, is a 3rd generation citrus farmer and the President of Bream Family Farms. The Bream family has a long tradition of growing high quality citrus fruit that stretches back over 70 years. In 1952 Robert O. Bream purchased the first 10 acre orchard of Washington Navel Oranges in California’s beautiful Central Valley referred to as their “Legacy Block.” The trees were planted in 1912 and a member of the Bream family has cared for them for the past 70 years. While the land area and offerings has grown over the years, the age of the trees, high quality of soil and the perfect micro-climate in the Legacy Block has remained the backbone of our family farm, and produces fruit that offers a unique experience. We discuss how Eric is trying to do the ethical thing in business through the Bream Family Farm, the importance of building intentional inefficiencies in the system, and seeing obstacles we face in life and in business as opportunities.

In this anniversary episode of This Is Ag!, I sat down with Chana Hauben, our Vice President of Human Resources, to reflect on the remarkable culture we’ve built at UnitedAg and celebrate four years of the podcast. Our conversation explored the heart of what makes UnitedAg not just a great place to work but a unique environment for personal and professional growth. At UnitedAg, we’ve more than tripled our financial growth over the past decade all the while maintaining the innovative, energetic spirit of a startup. Chana and I discussed how this growth has been driven by intentional culture-building, starting with empathy, collaboration, and creativity. These values are central to everything we do, from hiring passionate and proactive people to fostering innovation at all levels. Initiatives like the Emerging Leaders Program, the Ag-a-thon, and our CULTIVATE values recognition system create opportunities for growth and connection. Our onboarding process, transformed into a comprehensive and immersive experience, ensures new hires feel supported and inspired from the start. A standout moment was celebrating our recent recognition as one of the best places to work in Orange County. This honor symbolizes the dedication and care we pour into creating a positive, people-first environment. It’s also a reflection of Chana’s exceptional leadership in fostering an inclusive, innovative, and empowering culture. For me, UnitedAg has always been a "lab" where we experiment with ideas—not just for business growth but for human connection. Every day is an opportunity to grow a little more, to connect on a deeper level, and to lead with empathy. Listening to our employees, hearing their stories, and seeing them thrive fills me with pride and reinforces my belief in the work we do. As we wrap up our conversation, I reflect on what makes UnitedAg so special: it’s not just a workplace, it’s a community where people support each other, challenge each other, and grow together. Whether it’s through innovative programs, meaningful connections, or a shared commitment to our values, UnitedAg continues to be a place where we can all thrive. If you’re looking for a space to innovate, grow, and make an impact, we’d love to hear from you. This is what makes us UnitedAg: a family where the journey of growth and connection never ends.

In this special episode, I reflect on my journey alongside an extraordinary leader and mentor, Veronica Urzua-Alvero, Vice President of Human Resources at Church Brothers Farms, who has been instrumental in shaping not only UnitedAg’s organization but also my own approach to leadership. Veronica’s roots in agriculture, inspired by her family, set her on a path where she found her true calling in operations and community-building within the ag industry. Her resilience and determination allowed her to rise above challenges and stay focused on her own growth without letting external factors derail her journey. Veronica’s strategic thinking and unique insights have shaped UnitedAg’s distinct approach, one that doesn’t simply follow the industry but stays true to who we are. Through her guidance, I’ve learned how important it is to view challenges with a long-term perspective, making big-picture decisions that serve the greater good, even if they’re tough in the moment. During our conversation, Veronica also shares her shift from a focus on individual achievement to empowering her team, fostering a growth-oriented and purpose-driven environment. We both emphasize the importance of empathy and coaching in leadership, striving to build understanding and resilience within our teams. We also reflect on the impact of Veronica’s leadership, especially in her role at UnitedAg such as serving as the first female chairperson in 2013 and guiding us through significant events like the Affordable Care Act (ACA) and COVID-19. Her big-picture vision and risk management skills were essential to building a strong foundation for UnitedAg, setting structures and making decisions that continue to support our organization today. I am deeply grateful for her friendship and leadership. She has not only shaped UnitedAg but has influenced how I lead and live my life, encouraging me to think beyond the immediate and truly value the people and purpose behind our work. Join us as I celebrate and share the lessons I’ve learned from this remarkable leader and friend, Veronica Urzua-Alvero.

In this episode, I sit down with Charles Ernst, co-founder of CoreVantage, as he shares his journey of building a business with his wife, Joanna, over the past 15 years. He discusses the critical lessons learned about delegation, teamwork, and the complexities of the insurance industry, including the impact of service provider errors on patient care. Charles recounts a poignant story about a client’s struggle with insurance delays and the tragic consequences of processing errors, and I reflect on my own experience with healthcare mismanagement, highlighting how these issues often lead to frustration and misunderstanding. Together, we explore the importance of supporting patients and clients, emphasizing that proactive, compassionate service can make all the difference. Tune in for a conversation about balancing business, personal well-being, and the future of healthcare.

In this episode, I sit down with Shannon Douglass, the first female President of the California Farm Bureau. Shannon shares insights into her non-traditional farming background and the inclusive, grassroots nature of the Farm Bureau, where policies are driven by local county boards. She outlines her key advocacy focuses, including the farm bill, mill assessment increases, water issues, and the insurance crisis affecting farmers. She explains the ongoing legislative efforts to address insurance challenges and improve availability and affordability through better forest management. During our discussion, we emphasize the disconnect between California's support for local, small farmers and the regulatory environment, emphasizing that these challenges push smaller farms out of business. Shannon also highlights how well-intentioned regulations can have unintended negative consequences, such as the significant investments and logistical adjustments required for switching to electric forklifts. Despite these challenges, her passion for agriculture advocacy is driven by a desire to ensure future generations can continue farming in California. Shannon views tough times as opportunities for innovation and improvement, sharing how difficult periods force farmers to make decisions that ultimately lead to better practices. Join us as we delve into the world of agriculture regulations and how to remain optimistic for the future.

My guest is A.J. Cisney, General Manager at Rancho Guadalupe, a family-owned grower of fresh produce based in Santa Maria Valley, California. A.J. is the past Chair of UnitedAg’s Board of Directors and currently serves as the Board of Trustee. In this episode we discuss the importance of paying attention to mental health, having difficult conversations in a constructive way, true leadership, proactive vs reactive approach to decision making, listening for the sake of truly understanding, first understand to be understood and much more. Please enjoy our conversation.

In episode 27, I sit down with Kim McConnell, Director of Clinical Programs at Spring Health. Together, we explore the intersection of agriculture and mental health, and UnitedAg's partnership with Spring Health, which is set to launch on March 1st. Kim, a licensed psychologist, delves into the critical need for mental health support in tight-knit communities like agriculture. Kim bravely shares her personal journey, reflecting on her struggles with depression and the pivotal role her father's company's Employee Assistance Program (EAP) played in her recovery. We emphasize the importance of early intervention in mental health care, stressing the potential consequences of neglecting these issues. The discussion extends to the dangers of short-term thinking in healthcare plans, particularly regarding diagnostic procedures and mental health services. The long-term costs, both financially and in terms of human well-being, of prioritizing immediate savings over preventive measures like therapy is detrimental to the ag industry. Toward the end of our chat, we discuss the challenges of accessing healthcare while facing life stressors, and conclude with the following: it’s hard, but we’re alive. Join us as we navigate the complexities of mental health care in agriculture and work towards building a supportive and resilient community.

I’m thrilled to share this remarkable and insightful discussion with Sonia Roldan, UnitedAg's Member Services Manager. Together, we unravel the significant role of empathy in healthcare and its impact on forging a sustainable business model. Throughout the conversation, Sonia's unwavering commitment to helping others shines through, emphasizing the significance of personalized care and empathy in the healthcare industry. She shares her upbringing in the agriculture industry and how witnessing her family's struggles became the driving force behind her life mission of assisting others, rooted in the golden rule of treating people as she would want her family to be treated. We delve into Sonia's approach to cultivating a team that embodies empathy, fostering a positive work environment. She shares her goal of instilling passion within her team, highlighting the authentic member-centric approach at UnitedAg, where going the extra mile is not just a statement but a genuine commitment. Sonia concludes by sharing one poignant moment that showcases the emotional depth of her work, even in stories that may not always have a happy ending.