Howard Gossage: 20th Century Master of Propaganda with Justin Oberman

About this episode

The episode discusses the innovative advertising techniques of Howard Gossage and their relevance to modern propaganda.

San Francisco ad man Howard Gossage (1917–1969) is a bit more under the radar than his Madison Avenue contemporaries, but his work in both consumer marketing and advocacy messaging was brilliant. His unconventional and interactive approaches to advertising felt like a harbinger of what was to come a half-century later with the advent of social media. We discuss his work and what it can teach us about propaganda.

People in this episode

Host: BRINK

Guest: Justin Oberman

Topics covered

• advertising
• propaganda
• social media
• consumer marketing
• advocacy messaging

Keywords

• Howard Gossage
• advertising
• propaganda
• social media
• consumer marketing
• advocacy messaging

Mentioned in this episode

Organizations: BRINK

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