What Taylor Swift Teaches Us About Women, Influence, and Economic Power with Misty L. Heggeness | 400

About this episode

This episode explores women's economic power through the lens of Taylor Swift's influence and the broader implications for women in the economy.

Let’s get one thing straight: this is not a fan girl episode. It’s a masterclass in women’s economic power, using one of the most undeniable case studies of our time — Taylor Swift. In this episode of This Is Woman’s Work, Nicole Kalil sits down with economist and researcher Misty Heggeness, author of Swiftynomics, to break down what happens when women stop playing small and start reshaping entire industries. Because whether people like Taylor Swift or not? Irrelevant. What she’s done for ownership, influence, and economic impact? Undeniable. This conversation dives into the data behind the headlines — exposing how women have always been driving the economy… just without the credit. In this episode, they explore: What “Swiftynomics” actually means (and why it’s bigger than Taylor Swift) Why traditional economic metrics undervalue women (and always have) How women drive over 80% of consumer spending — and what that means for power The rise of female-led content, companies, and cultural influence Why backlash against powerful women is predictable… and irrelevant The economic shift happening when women support women — and stop supporting what doesn’t support them Why equity in the…

People in this episode

Host: Nicole Kalil

Guest: Misty L. Heggeness

Topics covered

• women's economic power
• influence
• consumer spending
• female-led content
• workplace equity

Keywords

• Swiftynomics
• economic metrics
• cultural influence
• backlash against women
• supporting women

Mentioned in this episode

Products: Gusto, Swiftynomics

Books & works: This Is Woman’s Work, Swiftynomics, Holding It Together, How To Cultivate Audacity with Anne Marie Anderson, Reinvention, Leadership & Life Beyond the Script

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