How Yeseco Used Kickstarter To Build A Brand (special guest Jamie Phillips).

How Yeseco Used Kickstarter To Build A Brand (special guest Jamie Phillips).

From This Product Business Life with Mel Robbins by Melissa Robbins

November 13, 2025 · 51 min · Season 5 · Episode 170

About this episode

Jamie Phillips shares the story of Yeseco and its innovative sink brush that gained popularity through Kickstarter.

Send us Fan Mail Kickstarter Wins, Manufacturing Nightmares and a Sink Brush That Broke the Internet: The YesECO Story with Jamie Phillips Today I’m chatting with Jamie Phillips, founder of Yeseco, creator of the magnetic dish brush that completely changed the way thousands of people deal with their sink situation. His journey? Wild. Beautiful. Painful. Product-founder AF. Jamie takes us through everything, including: • the moment on a remote beach in Indonesia that changed his entire c...

People in this episode

Host: Melissa Robbins

Guest: Jamie Phillips

Topics covered

  • Kickstarter
  • branding
  • entrepreneurship
  • product development
  • manufacturing

Keywords

  • Yeseco
  • Kickstarter
  • sink brush
  • entrepreneur
  • manufacturing challenges

Mentioned in this episode

Organizations: Yeseco

Places: Indonesia

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