
How Yeseco Used Kickstarter To Build A Brand (special guest Jamie Phillips).
From This Product Business Life with Mel Robbins by Melissa Robbins
November 13, 2025 · 51 min · Season 5 · Episode 170
About this episode
Jamie Phillips shares the story of Yeseco and its innovative sink brush that gained popularity through Kickstarter.
Send us Fan Mail Kickstarter Wins, Manufacturing Nightmares and a Sink Brush That Broke the Internet: The YesECO Story with Jamie Phillips Today I’m chatting with Jamie Phillips, founder of Yeseco, creator of the magnetic dish brush that completely changed the way thousands of people deal with their sink situation. His journey? Wild. Beautiful. Painful. Product-founder AF. Jamie takes us through everything, including: • the moment on a remote beach in Indonesia that changed his entire c...
People in this episode
Host: Melissa Robbins
Guest: Jamie Phillips
Topics covered
- Kickstarter
- branding
- entrepreneurship
- product development
- manufacturing
Keywords
- Yeseco
- Kickstarter
- sink brush
- entrepreneur
- manufacturing challenges
Mentioned in this episode
Organizations: Yeseco
Places: Indonesia
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