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Recent episodes
Episode 303: Today is the Day: Decide. Commit. Begin.
Aug 25, 2026
8m 26s
Episode 302 The Cassette That Nearly Ended My Sales Career
Aug 11, 2026
8m 24s
Episode 301 The Moment You Can't Afford to Miss
Jul 28, 2026
7m 03s
Episode 300 Are you chasing perfection?
Jul 14, 2026
8m 07s
Episode 299: Red, White and You: Light Your Fuse
Jun 30, 2026
6m 28s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 8/25/26 | Episode 303: Today is the Day: Decide. Commit. Begin. | During my early-morning runs, I have been passing children waiting for the school bus, wearing new backpacks and fresh clothes, with parents making sure they have everything they need. It took me back to the days when I was the one standing at the bus stop. I started thinking about the advice I would give that younger version of myself. I would tell her that the most important decision was not what to wear on the first day, which classes to take, or where to sit on the bus. The bigger decision was this: Who do you want to become by the time the school year is over? That question is not only for students. Maybe you are helping your child prepare for a new school year while quietly thinking about something you want to change in your own life. A business you want to start. A healthier life you want to create. A book you want to write. A new direction you want to explore. Picture yourself one year from today. What would you love to be able to say you started? You do not need to have every step figured out. You may only need to make one clear decision, commit to the next small action, and begin before you feel completely ready. In this episode of the Three Word Podcast, I share three words that could change the direction of your next year: Decide. Commit. Begin. What is one thing you are deciding to begin? Share it in the comments. Naming it could be your first step. Listen to the episode : It is posted in the comment section. #ThreeWordPodcast #Mindset #PersonalGrowth #DecideCommitBegin | 8m 26s | ||||||
| 8/11/26 | Episode 302 The Cassette That Nearly Ended My Sales Career | One exit on the drive to a golf tournament took me back 39 years to the beginning of my sales career at WSWO and WKFI radio stations in Wilmington, Ohio. At 21 years old, I walked into Bright Appliances ready to present my first radio commercial. Instead, the cassette player ate my tape, the owner blamed me for breaking it, and I left the store in tears wondering whether sales was the right profession for me. I had a decision to make. I could allow that experience to define me, or I could learn from it and try again. I returned to the station, recreated the commercial, and went back the next day with a new tape and my own cassette player. The client loved the commercial and purchased the advertising schedule. In this episode, I share how that early experience helped shape my 39-year journey as a sales professional, leader, and mindset coach. You will discover: Why one difficult moment does not define your ability or future How resilience is built through experience The importance of managing your emotions and taking the next step How to shift your mindset from failure to learning Why growth happens when you apply what an experience teaches you The experience may be painful, but it does not have to become failure. It can become information. If something is not going as planned, give yourself a moment to feel it. Then look for the lesson, adjust your approach, and try again. Keep pursuing. Keep learning. Keep growing. Three-Word Takeaway Learn and Grow Reflection Question What experience in your life or career could become a lesson that helps you move forward? Until Next Time, my friend. Connect with Lisa: https://www.linkedin.com/in/lisathal/ http://threewordmeetings.com http://threewordpodcast | 8m 24s | ||||||
| 7/28/26 | Episode 301 The Moment You Can't Afford to Miss | The Moment You Can't Afford to Miss. How a NATALIE moment could change your life, business, or future Not every hour carries the same importance. In his book What to Make of a Life, Jim Collins introduces the idea of a NATALIE moment: Not All Time in Life Is Equal. Some moments may look ordinary at first but carry the potential to change everything that follows. It could be an unexpected business opportunity, an important conversation, a new relationship, or time with someone you love. In this episode of the Three Word Podcast, Lisa shares how to recognize these moments and respond with the attention, energy, and courage they deserve. You’ll discover: Why not every opportunity deserves an equal response How to recognize a potential turning point in your life or business Why being fully present may help you see what busyness hides How to invest more intentionally in meaningful people and opportunities Three questions to help identify what deserves more of you right now Your calendar divides time into equal blocks. Your life does not. This week, remember these three words: Notice the Moment. Listener Reflection Consider these three questions: What deserves more of my attention right now? Who has entered my life that I should invest more time in? What opportunity might I regret treating as ordinary? Some moments look ordinary until you realize they had the power to change everything. This episode may help you recognize the next one. Until Next Time, my friend. Connect with Lisa: https://www.linkedin.com/in/lisathal/ http://threewordmeetings.com http://threewordpodcast | 7m 03s | ||||||
| 7/14/26 | perfectionpractice+4 | — | — | — | practiceperfection+5 | — | 8m 07s | ||
| 6/30/26 | personal independenceaction+4 | — | — | — | personal independencemomentum+5 | — | 6m 28s | ||
| 6/16/26 | sales effectivenessfirst impressions+3 | — | — | — | salesfirst impressions+3 | — | 10m 08s | ||
| 6/2/26 | resetrhythm+4 | — | — | — | resetrhythm+5 | — | 8m 42s | ||
| 5/19/26 | learninggrowth+3 | — | — | — | learninggrowth+5 | — | 7m 39s | ||
| 5/5/26 | mindset shiftpersonal growth+3 | — | LinkedInThree Word Podcast | — | WINmindset+5 | — | 7m 48s | ||
| 4/21/26 | mindsetresilience+3 | — | Trust the Process — Finish the Game | — | successadjustment+2 | — | 5m 29s | ||
Want analysis for the episodes below?Free for Pro Submit a request, we'll have your selected episodes analyzed within an hour. Free, at no cost to you, for Pro users. | |||||||||
| 4/7/26 | courageresilience+4 | — | Meet the Moment: A Story of Courage and ResilienceMeet The Moment | — | hopestrength+2 | — | 7m 40s | ||
| 3/24/26 | mindsetcaregiving+1 | — | the Three Word PodcastThe Word That Changes Everything | — | Seth Godinself-talk+1 | — | 6m 14s | ||
| 3/10/26 | time changemindset reset+5 | — | Three Word Meetings — It’s Now Time (Print PDF)It’s Now Time+1 | — | couragemotivation+2 | — | 5m 22s | ||
| 3/7/26 | progressconsistency+5 | — | Do The Work | Phoenix | unseen momentspreparation+3 | — | 6m 21s | ||
| 2/10/26 | career developmentbusiness performance+3 | — | Go for Gold in Your Industry | — | Olympic mindsetdaily training+3 | — | 7m 37s | ||
| 2/3/26 | ComplacencySuccess+3 | — | Kills | — | mindsethabits+3 | — | 8m 02s | ||
| 1/20/26 | identityhabits+3 | — | Atomic Habits | — | Atomic HabitsJames Clear+3 | — | 7m 34s | ||
| 1/6/26 | calendar managementproductivity+2 | — | Outlook | — | StopContinue+3 | — | 9m 49s | ||
| 12/23/25 | beliefcancer+3 | — | BelieveBelieve in Something | — | inspirationaction+3 | — | 8m 26s | ||
| 12/9/25 | Episode 284, Protect Your Focus | Episode Summary In this episode of The Three Word Podcast, Lisa talks directly to sales professionals about the real competitive edge in today’s market: focus. It’s not just about working harder or longer—it’s about defending the time and energy that actually grows your pipeline, your income, and your confidence. You’ll learn how to treat your focus like a revenue strategy, not a nice-to-have, and walk away with simple, repeatable habits you can put into practice this week. In This Episode, You’ll Learn: Why most sellers don’t have a time problem—they have a focus problem How top performers protect their prospecting and follow-up time The mindset shift from “things happening to me” to owning your day What real sales focus looks like in day-to-day activity Three simple moves you can use today to get back in control of your business Key Moments & Flow (5–6 minutes) 00:00 – Welcome & SetupLisa introduces the three words Protect Your Focus and explains why distraction is every seller’s true competitor. 01:00 – Focus as a Revenue StrategyThe difference between a reactive seller and a creator seller—and how the same 8 hours can produce very different results. 02:00 – Breaking Down the Three Words Protect – Guard your prospecting, follow-up, and thinking time Your – Owning your choices, your priorities, and your effort Focus – Choosing what matters most and giving it your full attention 03:15 – Three Practical Moves to Use Today Block a daily Revenue Power Hour Choose your Top 3 priorities each morning Use a “Not Now” List to park distractions and stay on task 04:30 – What Sellers Need to Hear TodayThe reminder that knowing isn’t the problem—consistent execution is. 05:00 – Weekly Challenge & CloseLisa gives a simple 5-day challenge to help sellers feel more in control, more productive, and more confident in their pipeline. One Big Takeaway Your focus is your advantage. When you protect your focus, you protect your future revenue. This Week’s Challenge For the next 5 business days: Schedule a daily Revenue Power Hour on your calendar. Write down your Top 3 revenue-driving actions each morning. Keep a Not Now List and push distractions to after your focus time. At the end of the week, ask: Did I feel more in control of my day? Did my meaningful activity go up? Do I feel better about my pipeline? Team / Sales Meeting Discussion Questions If you’re a sales leader or using this with your team: Where are we losing the most focus during the day? What would it look like if everyone protected one Revenue Power Hour daily? How can we support each other in saying “Not now” to low-value distractions? Until Next time. Connect with Lisa: https://www.linkedin.com/in/lisathal/ http://threewordmeetings.com http://threewordpodcast | 11m 45s | ||||||
| 11/25/25 | Episode 283, A Winning Mindset for the Holiday Season! | In this episode of the Three Word Podcast, Lisa explores how mindfulness becomes a competitive advantage during the busiest time of the year. While others get overwhelmed, distracted, and stretched thin, you can rise above the noise by staying present, intentional, and focused. Lisa breaks down how a mindful mindset sharpens your performance, strengthens your leadership, and helps you finish the year with clarity and energy — not exhaustion. What You’ll Learn Why the holiday season is the perfect opportunity to stand out How mindfulness improves focus and decision-making Simple ways to reset your mindset in moments of stress How to stay grounded in conversations, meetings, and daily routines The three words that help you regain momentum anytime: Focus, Mindfulness, Momentum Key Takeaways Mindfulness isn’t a ritual — it’s a performance strategy Staying present gives you an advantage when others are distracted A winning mindset is created through small, intentional choices Slowing down helps you rise above, not fall behind The season may be chaotic, but your mind doesn’t have to be Connect with Lisa: https://www.linkedin.com/in/lisathal/ http://threewordmeetings.com http://threewordpodcast | 3m 15s | ||||||
| 11/18/25 | Episode 282, Create the Life your want by doing this each day! | In Episode 282, you will learn about how applying the 3 C's can improve your life and business. What if the most uncomfortable 15 minutes of your day—those first few cold calls, that tough follow-up—were the exact actions that guaranteed you hit your quota? That’s not a theory. That’s a decision. In this episode I share three ideas to own this week: Change, Courage, and Confidence. By listening to and applying the 3 C's into your daily life, you will learn how to cultivate confidence, build consistency, and harness courage to overcome challenges and achieve your personal and professional goals. These principles are not just theoretical, but practical tools that have the power to transform your life, empowering you to take actionable steps, stay motivated, and unlock your full potential while navigating life's obstacles with resilience and determination. Connect with Lisa: https://www.linkedin.com/in/lisathal/ http://threewordmeetings.com http://threewordpodcast | 8m 58s | ||||||
| 11/4/25 | Episode 281, Get your client to vote for you! | Episode 281: Learn how to get your prospects and clients to vote yes to doing business with you. It’s election season, and your prospects are casting their votes every day—choosing between you and your competitors. To win their business, you need more than a good pitch; you need a winning campaign. How do you secure that "yes"? By running a smarter play. I've outlined three proven strategies to get clients to vote for you: Define Your Ballot: Frame the choice with 3 proof-backed outcomes and one powerful differentiator. Make it easy for them to choose you. Run a GOTV Plan: Execute a sequence of 3-5 high-value touchpoints in 14 days to build unstoppable momentum. Win the Debates: Master objections with a simple “claim-proof-preview” framework and have a 60-second mini-demo ready to deploy. Imagine sending this quick DM: "Hi [Name], saw your team's latest update. Thought this short clip on how we helped [Similar Company] solve [Problem] might be useful for your goals." It’s about being strategic, not just busy. Ready to build your winning campaign? Until next time, thanks for joining me this week. If someone can benefit from this episode, do me a favor and share it. Connect with Lisa: https://www.linkedin.com/in/lisathal/ http://threewordmeetings.com http://threewordpodcast #SalesStrategy #B2BSales #ClientAcquisition #SalesTips | 9m 12s | ||||||
| 10/21/25 | Episode 280, Turn Stress into a Strategy! | Episode 280: This episode is about turning Uncertainty and Stress into a competitive advantage. When the numbers aren't there and a key client goes dark, how do you lead? This episode tackles the immense stress of uncertainty head-on, drawing from the work of psychologist Dr. Ellen Langer. Discover how to reframe uncertainty not as a threat, but as an opportunity to activate your highest level of performance and strategic thinking. What You'll Learn in This Episode: Why uncertainty is the natural state and not the source of your stress. How to shift from reactive autopilot to a strategic, mindful response. A simple technique to ground yourself in the present when pressure mounts. How to use "Maybe Thinking" to break free from worst-case scenarios and see new pathways. The "Controllable Variables Scan" to focus your energy and restore your sense of agency. A guided 60-second practice to immediately apply these powerful tools. One actionable experiment to transform your approach to challenges this week. Episode Timestamps: [00:00] The High-Stakes Scenario: Navigating quarter-end pressure. [00:45] Introduction: Flipping the script on stress and uncertainty. [01:15] Technique 1: "Notice Five New Things" to break out of autopilot. [02:05] Technique 2: "Maybe Thinking" to reframe catastrophic thoughts. [02:48] Technique 3: The "Controllable Variables Scan" to focus on what you can influence now. [03:30] Guided Practice: A 60-second exercise to integrate all three techniques. [04:35] Your Weekly Experiment: One small step to take when you feel stressed by an unknown. [04:55] Closing & Call to Action. Actionable Takeaways: Ground Yourself: The next time you feel a wave of stress, stop and actively notice five new things in your environment. This pulls you out of a reactive loop and into the present moment. Challenge Assumptions: When your mind defaults to a negative outcome (e.g., "We're going to lose this account"), counter it with at least two "maybe" statements (e.g., "Maybe they are reviewing our proposal," "Maybe this is a chance to add more value"). Focus on Control: In any uncertain situation, identify the single next action that is 100% within your control. Execute on that one thing to regain momentum and a sense of agency. Connect with Lisa: https://www.linkedin.com/in/lisathal/ http://threewordmeetings.com http://threewordpodcast Subscribe and share this episode with a colleague who is ready to excel under pressure. Disclaimer: This podcast is for educational purposes only and does not constitute professional advice. | 8m 15s | ||||||
| 10/7/25 | Episode 279, Redefining Success: Why We're Measuring Life All Wrong | Episode 279, Redefining Success: Why We're Measuring Life All Wrong What if the life you're chasing—the promotions, the bigger house, the perfect online image—is a life that almost no one actually wants? We've all been running a race, but today we explore a powerful idea that suggests we've been measuring our lives all wrong. Episode Summary In this episode, Lisa Thal challenges conventional definitions of success by introducing the work of Dr. Todd Rose. We explore his research on "collective illusions," where we conform to ideas we think everyone else believes, even when we privately disagree. This leads to the biggest illusion of all: success. Dr. Rose's Success Index reveals that most Americans privately value relationships, integrity, community engagement, and personal growth far more than status or money. Lisa shares her own powerful story of redefining success, stepping away from a 38-year career to care for her mother with dementia and spend more time with her wife, Olivia. She traded status for significance. To help you find your own definition of a good life, Lisa provides a simple five-step playbook to align your actions with your values. Episode Outline [00:00-02:00] Introduction: Are You Chasing the Wrong Finish Line? [02:01-05:00] Who is Dr. Todd Rose? Understanding Collective Illusions [05:01-08:00] What is the Success Index? [08:01-12:00] Key Findings: What We Truly Value [12:01-15:00] Lisa's Story: Trading Status for Significance [15:01-20:00] A 5-Step Playbook to Redefine Your Success [20:01-22:00] This Week's Challenge & Wrap-Up Your 5-Step Playbook for a More Fulfilling Life Personal Metrics Audit: Observe what you currently use to measure a "good day." Weekly Success Scorecard: Define 3-5 new metrics based on what truly matters to you (e.g., family time, learning, acts of kindness). Social Comparison Detox: Unfollow sources that make you feel like you're falling behind. Run Micro-Experiments: Dedicate small amounts of time to a passion project or volunteer work. The Alignment Check: Monthly, review your calendar and bank statement to see if your spending aligns with your values. This Week's Challenge What is one metric of success you are ready to drop, and what is one new, value-based metric you are prepared to adopt? Mentions & Resources Dr. Todd Rose Collective Illusions Success Index Love this episode? Follow or subscribe to The Three Word Podcast, leave a rating, and share it with a friend who could benefit from this message. Connect with Lisa: https://www.linkedin.com/in/lisathal/ http://threewordmeetings.com http://threewordpodcast | 8m 42s | ||||||
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