97 - Why Honest Brands Win Hearts (and Markets) with Andrew Smith, Senior Director of Brand at Vinted

About this episode

Andrew Smith discusses the importance of radical honesty in brand marketing.

In this episode of Time for a Reset: Insights from Global Brand Marketers, brought to you by Overline, host Fiona Davis sits down with Andrew Smith, Senior Director of Brand at Vinted, to unpack why radical honesty and not polished purpose statements are the real engine of modern brand growth. Andrew shares lessons from leading marketing at Booking.com, VanMoof, and now Europe’s fastest-growing secondhand marketplace, revealing how functional truth creates authentic distinction, sharper creat...

People in this episode

Host: Fiona Davis

Guest: Andrew Smith

Topics covered

• brand honesty
• marketing strategies
• brand growth
• authenticity
• secondhand marketplace

Keywords

• brand marketing
• honesty
• authenticity
• Vinted
• Booking.com
• VanMoof
• brand growth

Mentioned in this episode

Organizations: Vinted, Booking.com, VanMoof

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