Putting Products at the Centre of Brand Building at Flora Food Group

About this episode

Tiffany Wilburn interviews Joanie Kwok about the importance of product-centric brand building and the need for a reset in marketing perspectives.

In this episode, Tiffany Wilburn is joined by Joanie Kwok from Flora Food Group to explore the intersection of data, creativity, and product innovation. Joanie shares her perspective on why the marketing industry needs a reset on how it views the relationship between brand strategy and product development. She argues that true brand building starts with the product itself and requires a deep understanding of human tension that numbers cannot always capture. Joanie discusses her practical appr...

People in this episode

Host: Tiffany Wilburn

Guest: Joanie Kwok

Topics covered

• brand building
• product innovation
• data and creativity
• marketing strategy
• human tension

Keywords

• brand strategy
• product development
• marketing reset
• data
• creativity
• human tension

Mentioned in this episode

Organizations: Flora Food Group

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