From Marketer to Growth Engineer Using AI (ft Justin Borge)
From Tool Use - AI Conversations by Mike Bird
February 3, 2026 · 43 min · Episode 77
About this episode
Justin Borge discusses his transition from marketer to growth engineer and how he built an AI management system using LLMs.
Join the Tool Use Discord: https://discord.gg/PnEGyXpjaX Unlock the ability to build AI tools without coding experience as Justin Borge joins Tool Use to demonstrate how he built Helios, a personal management system, using only LLMs like Gemini and Claude. Justin breaks down his transition from marketer to growth engineer, sharing his exact workflows for using JSON documentation to give AI a perfect memory of his business and goals. He reveals his unique "bullying" strategy for debugging code using persona-based prompts and explains how he created a human-in-the-loop system to safely edit local files without hallucinations. This conversation covers everything from writing your first Python script to mastering meta-prompting for maximum productivity. https://www.linkedin.com/in/justinborge/ https://justinborge.com Connect with us https://x.com/ToolUsePodcast https://x.com/MikeBirdTech 00:00:00 - Intro 00:03:49 - Top AI Tools & JSON Workflows 00:10:06 - Transitioning from Marketing to Engineering 00:12:23 - How to Debug Code Without Coding Knowledge 00:13:56 - Persona Prompting & "Bullying" LLMs 00:18:09 - Live Demo: Helios AI Management System 00:31:29…
People in this episode
Host: Mike Bird
Guest: Justin Borge
Topics covered
- AI tools
- growth engineering
- debugging code
- JSON workflows
- personal management systems
- transitioning careers
- meta-prompting
Keywords
- AI tools
- growth engineer
- Helios
- debugging
- JSON
- persona prompting
- local files
- Python script
- meta-prompting
Mentioned in this episode
Organizations: Tool Use
Products: Helios, Gemini, Claude
Books & works: Python
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