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From 15 epsHosts
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Recent episodes
Dr. Nnamdi Orakpo: The ADHD Diagnosis Nobody Is Testing For
Aug 19, 2026
Unknown duration
Kenny Santucci: The Fatal Assumption Behind Modern Healthcare
Aug 6, 2026
Unknown duration
Silicon Valley Veteran: “Why Buddhist Monks Won't Get Us to Mars”
Jul 1, 2026
1h 10m 41s
Dr. Steven Muskal: Why Your Wearables Are Making You Sicker
Jun 17, 2026
1h 22m 08s
The GLP-1 Revolution Explained by a Doctor Running 20+ Pharma Trials
Jun 3, 2026
47m 59s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 8/19/26 | Dr. Nnamdi Orakpo: The ADHD Diagnosis Nobody Is Testing For | Most high performers treat sleep like a negotiation.Something to borrow from.Something to sacrifice.Something to fix later.But the body does not negotiate forever.In this episode, Dr. Nnamdi Orakpo joins Lloyed Lobo on Traction to unpack why sleep is one of the most important operating systems behind performance, mental health, metabolism, recovery, and long-term function.Dr. Orakpo is a Stanford sleep medicine physician, psychiatrist, MD, PhD, and clinical assistant professor. His work spans insomnia, sleep apnea, narcolepsy, trauma-associated sleep disorders, ADHD, anxiety, depression, PTSD, ketamine therapy, TMS, virtual reality neurofeedback, and GLP-1 medications for sleep apnea and obesity.This conversation is not about generic sleep hygiene.It is about what sleep reveals.Why insomnia is often not just a sleep problem.Why sleep apnea can silently wreck energy, mood, blood pressure, metabolism, and cognition.Why trauma shows up at night.Why founders can feel productive while their brain is running on fumes.And why the future of sleep medicine may combine psychiatry, neuromodulation, metabolic care, and technology.We cover:Why sleep is foundational to founder performanceThe difference between insomnia, poor sleep, and sleep apneaWhy high performers often normalize sleep deprivationHow sleep impacts mood, attention, decision-making, and emotional controlThe hidden relationship between sleep and traumaWhy obesity and sleep apnea reinforce each otherHow GLP-1s may change the sleep apnea conversationWhere ketamine and TMS fit into modern psychiatryWhat virtual reality neurofeedback may unlock for insomnia and chronic painWhy sleep trackers help some people and make others worseThe practical sleep reset every founder should understandThis episode is for founders, executives, parents, clinicians, and high performers who want to stop treating sleep like a soft topic.Because your sleep is not separate from your performance.It is the foundation underneath it.Lloyed Lobo- https://www.linkedin.com/in/lloyedloboDr. Nnamdi Orakpo- https://www.linkedin.com/in/nnamdi-orakpo-md-phd-47793835/ | — | ||||||
| 8/6/26 | Kenny Santucci: The Fatal Assumption Behind Modern Healthcare | Kenny Santucci became famous competing under pressure on MTV’s The Challenge.But the most important competition of his life began years earlier.As an overweight, self-conscious teenager, Kenny discovered wrestling and strength training. Fitness did not just change his body. It changed how he saw himself, how he carried himself, and what he believed he could become.That transformation took him from reality television to coaching, gym ownership, and the creation of Strong New York, one of the country’s most iconic fitness and wellness communities.In this episode, Kenny joins Traction to unpack why strength is not just physical.It is confidence.Discipline. Energy. Resilience. And belonging.We talk about what entrepreneurs actually need from fitness: a plan that survives busy weeks, a body that can sustain ambition, and a community that makes consistency easier.We explore:Why physical transformation changes identityHow founders can build strength without turning fitness into a second jobThe minimum effective training dose for busy entrepreneursHow to balance strength, cardio, mobility, and recoveryWhy random workouts create random resultsHow to lose fat without losing muscle, energy, or confidenceWhy fitness is becoming the new social life, and strength is belongingThis is not about six-pack abs.It is about building the physical and emotional capacity to lead, parent, perform, and stay useful for the long game.For entrepreneurs, strength is not vanity.Strength is infrastructure, strength is belonging. Kenny Santucci:- https://www.instagram.com/kennysantucci/Lloyed Lobo:- https://www.instagram.com/lloyedlobo | — | ||||||
| 7/1/26 | burnoutworkaholism+5 | Andy Johns | FacebookTwitter+2 | — | achievement addictionperformance tools+5 | — | 1h 10m 41s | ||
| 6/17/26 | human performanceAI and biology+4 | Dr. Steven Muskal | AI-Steve | — | wearableshealth+5 | — | 1h 22m 08s | ||
| 6/3/26 | diabetesobesity+5 | Dr. Tom Elliott | OzempicGLP-1+3 | — | diabetesGLP-1+8 | — | 47m 59s | ||
| 5/20/26 | health optimizationhigh performance+3 | Julia Klim | Equinox GroupIn Search Of | — | health optimizationlongevity program+3 | — | 47m 41s | ||
| 5/6/26 | Olympic weightliftingmetabolism+4 | Caroline Mundell | OlympicWorld championships Barcelona+1 | — | supplementsmetabolism+5 | — | 45m 46s | ||
| 4/15/26 | founder healthCEO performance+4 | Mark Macleod | Limitless.CEOShopify+2 | — | foundershealth+6 | — | 55m 27s | ||
| 4/1/26 | AI and human performancecoaching+4 | Peter Danenberg | GoogleGoogle DeepMind+3 | — | AIhuman performance+7 | — | 47m 34s | ||
| 3/18/26 | healthentrepreneurship+4 | Jim Donnelly | Restore Hyper WellnessHumanaut Health | — | diabetesmetabolic dysfunction+4 | — | 1h 04m 30s | ||
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| 3/4/26 | cybersecurityventure capital+4 | Jason Syversen | DARPASiege Technologies+3 | — | DARPAcybersecurity+6 | — | 36m 45s | ||
| 2/18/26 | elite performancescaling businesses+5 | Ed Baker | WHOOPFacebook+2 | — | Ironmanperformance data+6 | — | 48m 57s | ||
| 2/5/26 | performance managementsustainable performance+4 | Dr. Wayne Diesel | NBANFL+3 | — | high-performance careersathlete principles+3 | — | 47m 45s | ||
| 1/22/26 | healthspanDNA+4 | Dr. Matt Dawson | TrueDiagnosticWild Health | — | healthspanDNA+5 | — | 47m 02s | ||
| 1/7/26 | founder lifestyleburnout+5 | Alex Bruyn | LinkedInInstagram | — | founder lifestyleburnout+5 | — | 1h 28m 12s | ||
| 12/23/25 | startup challengesfounder realities+3 | Alex Bruyn | Karak Creative | — | startupfounder+3 | — | 1h 13m 01s | ||
| 12/11/25 | hiring challengestalent market+4 | Melissa KwanLloyed Lobo | LinkedInInstagram | — | hiringstartups+5 | — | 50m 25s | ||
| 11/26/25 | The Fine Line Between Founder and Fraudster | Fake it till you make it is a phrase founders hear early and often. Ambition can drift past honesty faster than most founders realize. This episode looks at how pitching and fundraising expectations shape the stories founders tell and the pressure to appear further along than reality.Lloyed Lobo and Melissa Kwan unpack the pressure behind projections, user claims, and the instinct to present a version of the company that is not fully real yet.TIMESTAMPS:00:00 Fake it till you make it and where it breaks04:46 Values, joy, and building the company you actually want11:06 Realistic projections and the truth about TAM33:44 Investor updates that create real accountability35:53 Leading through communication and alignment38:34 The Wizard of Oz phase and early-stage shortcuts39:10 Confidence vs pretending you are further along42:06 Values, consequences, and building without collateral damageLloyed Lobo: - LinkedIn: https://www.linkedin.com/in/lloyedlobo - Instagram: https://www.instagram.com/lloyedlobo | — | ||||||
| 11/12/25 | The Founder Breakup Playbook: Lessons From the Companies That Didn't Survive | Building a startup together tests everything you believe about trust.In this episode, serial entrepreneur Lloyed Lobo and Melissa Kwan, CEO at eWebinar, unpack the cofounder confessions founders whisper but rarely admit: love turned liability, handshake deals gone wrong, and the quiet resentment that kills partnerships faster than failure itself.From equity fights to emotional burnouts, they dissect why cofounder breakups feel worse than divorces, and the principles that keep the right ones from imploding.00:41 Love, lies, and why 65% of startups fail from conflict02:06 Handshake deals and the myth of “trust over paperwork”05:46 The fairness trap: splitting equity before earning it14:20 Why vesting clauses save friendships and companies17:03 When one founder works harder and starts to resent it32:36 How to rebuild communication when it turns personal38:39 The truth about burnout, buyouts, and walking awayFollow Lloyed:- LinkedIn: https://www.linkedin.com/in/lloyedlobo/ - Instagram: https://www.instagram.com/lloyedlobo/ | — | ||||||
| 10/29/25 | Venture Capital Is A Ponzi Scheme | Building a startup is like jumping off a plane and assembling the parachute mid-air.In this episode, serial entrepreneur Lloyed Lobo and Melissa Kwan, CEO at eWebinar, break down the reality of scaling: the discipline constraints create, the myths founders chase, and why too many companies lose sight of customers in pursuit of hype.From the unicorn bubble to billion dollar collapses overnight, they explore how venture capital’s incentives shape companies, for better and for worse, and why great businesses come from customers, not inflated valuations.Lloyed Lobo: - LinkedIn: https://www.linkedin.com/in/lloyedlobo/- Instagram: https://www.instagram.com/lloyedlobo/ | — | ||||||
| 8/20/25 | Rethinking the VC Path: Startup Truths with Greg Head of Practical Founders and Gregslist | Most founders don’t need venture capital — they just need the truth about their options. In this episode, Greg Head, Founder of Practical Founders and Gregslist, shares why most founders don’t need to follow the venture capital path to succeed —and how alternative strategies often lead to better outcomes. Greg draws on three decades of software industry experience and his deep network of over 500 founders and investors to challenge the funding-first mindset. Specifically, Greg shares:00:00 Introduction03:30 Founders should not take VC funding without knowing the risks.12:00 Startups were once wild bets — now many founders misread VC expectations.20:06 Software is cheaper now, so VC isn’t needed to launch or grow.25:09 Investors outside Silicon Valley fund traction, not ideas.30:09 Practical companies grow with healthier habits and true independence.35:36 Seven paths to success start with building a profitable company.40:57 PE firms are buying revenue for faster IPO leverage.47:29 Every founder can win in their own way with the path that fits them best.50:16 Founders used to raise millions without taking any money off the table.59:19 Product-market fit requires focus on the right segment and solution.Resources Mentioned:Greg Headhttps://www.linkedin.com/in/gregheadaz/Practical Founders | LinkedInhttps://www.linkedin.com/company/practical-founders/Practical Founders | Websitehttps://practicalfounders.com/Gregslist | LinkedInhttps://www.linkedin.com/company/gregslist/Gregslist | Websitehttps://gregslist.com/Practical Founders’ Ebook – “The 7 Success Paths for Practical Founders”https://practicalfounders.com/7-success-paths-to-win-the-startup-end-game/This episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com.Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AI.Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com.#Bootstrapping #SaaSFounders #StartupGrowth #Product #Marketing #Innovation #StartUp #GenerativeAI #AI | — | ||||||
| 8/6/25 | 5 GTM Rules Every Founder Should Know with Bocar Dia of Forum Ventures | If you're building before validating the market, you're not a founder — you’re a hopeful builder. In this episode, Bocar Dia, Partner and GM at Forum Ventures, shares how to build a capital-efficient, scalable sales motion in B2B SaaS, from idea to product-market fit and beyond. Drawing from his early days at Hootsuite and advising 30+ founders annually, Bocar unpacks the frameworks and mindsets for growing to $100M ARR without chasing inflated valuations.Specifically, Bocar covers:(03:13) Bocar Dia shifts from engineering to sales at early-stage Hootsuite.(12:09) Validate real pain, then pinpoint key problems to shape your MVP.(20:01) Founders often raise before soul-searching — and end up misaligned.(25:10) Product-market fit is when value drives steady inbound demand.(30:17) Sales has three phases: product fit, GTM fit and scale.(36:57) Don’t scale early traction. Prove one repeatable channel first.(41:57) Hire Customer Success before Sales to drive renewals and growth.(46:30) Founders who sell first know exactly what kind of leaders and reps to hire next.(51:00) AI can help sales, but manual validation is needed before scaling.(57:53) Bocar recommends data-driven, tactical sales books for founders.Resources Mentioned:Bocar Diahttps://www.linkedin.com/in/bocardia/Forum Ventures | LinkedInhttps://www.linkedin.com/company/forumvc/Forum Ventures | Websitehttps://www.forumvc.com/"The Sales Acceleration Formula" by Mark Robergehttps://www.amazon.com/Sales-Acceleration-Formula-Technology-Inbound/dp/1119047072"Founding Sales" by Pete Kazanjyhttps://www.amazon.com/Founding-Sales-Go-Market-Handbook/dp/1734505117Winning by Designhttps://winningbydesign.com/resources/books/This episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.comEach year the US and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AILaunch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.caContent Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com#ProductMarketFit #CustomerSuccess #VentureCapital #Product #Marketing #Innovation #StartUp #GenerativeAI #AI | — | ||||||
| 7/23/25 | From 0 to $5B: Scaling Enterprise in the AI-Native Era with Lindsey Scrase, Checkr | Scaling without losing speed is harder than it looks — especially when you're chasing enterprise customers and building an AI-native platform. Lindsey Scrase, Chief Operating Officer of Checkr, Inc., reveals how her customer-first mindset, forged during her tenure at Google Cloud, is driving Checkr’s transformation into a core hiring infrastructure platform while scaling AI across operations. With a track record of building high-velocity GTM motions and a strong commitment to second-chance hiring, she explains what it takes to evolve into an AI-native enterprise.Specifically, Lindsey covers:(03:55) Early-stage Google Cloud, then called Google Apps.(06:46) How a culture of wearing multiple hats inspired continuous improvement.(10:40) Early execs need curiosity and first-principles thinking over fixed playbooks.(15:57) A shift from gig-focused roots to strong SMB and mid-market segments.(21:39) Strong leaders think long-term and dive deep into day-to-day details.(27:16) Enterprise growth demands tight alignment across GTM, product and CS.(31:25) AI will become table stakes as true adoption goes beyond branding and hype.(35:25) Generative AI chat boosts CSAT by delivering instant, contextual responses.(41:13) Take bigger swings earlier and don’t take things so seriously.(45:01) Direct feedback builds trust and prevents conflict from turning toxic.Resources Mentioned:Lindsey Scrasehttps://www.linkedin.com/in/lindsey-scrase-0702442/Checkr | LinkedInhttps://www.linkedin.com/company/checkr-com/Checkr | Websitehttps://checkr.com/Trueworkhttps://www.truework.com/“Working Backwards” by Bill Carr and Colin Bryarhttps://www.amazon.com/Working-Backwards-Insights-Stories-Secrets/dp/1250267595“The Five Dysfunctions of a Team” by Patrick Lencionihttps://www.amazon.com/Five-Dysfunctions-Team-Leadership-Fable/dp/0787960756This episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.comEach year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AILaunch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.caContent Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com#Leadership #GTMStrategy #EnterpriseGrowth #Product #Marketing #Innovation #StartUp #GenerativeAI #AI | — | ||||||
| 7/9/25 | How To Win GTM in the AI Era with Anthony Enrico, LeanScale | Most GTM teams are stuck in a 10-year-old playbook — Anthony Enrico, Founder and CEO of LeanScale, shows how to break the cycle. Previously Head of RevOps at Boast.AI, where he helped scale the company past $20M ARR, Anthony now advises and enables dozens of founders and revenue leaders to engineer growth without burning headcount. He also shares how they help high-growth startups scale RevOps with a lean, efficient GTM motion. Specifically, Anthony discusses:(05:25) Startups replace brute-force growth with RevOps to boost revenue per FTE.(15:49) Most teams underinvest in the brand despite its long-term impact.(20:29) Use a data warehouse — not your CRM — for unified reporting.(25:18) Clay transforms RevOps with scalable, integrated data enrichment.(30:48) Default uses AI to route leads and trigger workflows across tools.(35:42) Amplemarket targets fundraisers and job changes with precise outreach.(40:28) AI is most effective when humans fine-tune for quality and authenticity.(44:44) Early days are easiest — scaling means harder niches and messaging.(54:46) Bootstrapping forced them to hire fewer, better people and build processes early.(01:03:33) A solo GTM dashboard tracks pipeline, ops and conversion rates.Resources Mentioned:Anthony Enricohttps://www.linkedin.com/in/anthonyenrico/LeanScale | LinkedInhttps://www.linkedin.com/company/leanscale/LeanScale | Websitehttps://www.leanscale.teamAmplemarkethttps://www.amplemarket.com/Clayhttps://www.clay.com/Ocean.iohttp://ocean.ioDefaulthttps://www.default.com/ChurnZerohttps://churnzero.com/Riversidehttps://riverside.fm/This episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.comEach year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AILaunch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.caContent Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com#RevOps #GTMstrategy #B2Bgrowth #Product #Marketing #Innovation #StartUp #GenerativeAI #AI | — | ||||||
| 6/25/25 | Turning Customer Service Into a Growth Engine with Jeff Titterton of Stripe | Crises aren’t just setbacks — they’re strategic moments to elevate customer experience. In this episode, Jeff Titterton, Chief Marketing Officer of Stripe, breaks down why investing in customers during uncertain times is the most resilient path to long-term growth. Drawing from his time as COO at Zendesk and insights from scaling through economic downturns, Jeff highlights how modern businesses can align product, service and marketing to unlock customer loyalty and profitability.Specifically, Jeff covers:(02:12) Aligning CS and CX with product and business strategy accelerates growth during tough times.(03:22) Customer service drives CX and reveals where the business falls short.(05:44) A crisis is the time to invest in customers and enhance service and product.(10:19) Many still see CX as a cost, not a growth driver focused on real outcomes.(12:06) Customers expect to reach you anytime, anywhere, on any channel.(15:58) Technology brings actions into the service layer, enabling fast, personalized solutions.(17:27) Aggregating CX data helps fix root issues before customers even notice them.(21:07) Show compassion to customers and colleagues in challenging times.Resources Mentioned:Jeff Tittertonhttps://www.linkedin.com/in/jefftitterton/Stripe | LinkedInhttps://www.linkedin.com/company/stripe/Stripe | Websitehttps://stripe.comZendesk CX Trends Reporthttps://cxtrends.zendesk.com/This episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.comEach year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AILaunch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.caContent Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com#CustomerExperience #CXStrategy #DigitalTransformation #Product #Marketing #Innovation #StartUp #GenerativeAI #AI | — | ||||||
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