Danone’s MK Woltz: When Media Becomes the Marketplace ...

About this episode

Deborah Malone speaks with MK Woltz of Danone about the evolution of retail media and its impact on business outcomes.

In this episode of Trendsetters, Deborah Malone speaks with Mary Katherine “MK” Woltz of Danone about how retail media is evolving from a channel into a core driver of business outcomes. They explore the shift toward connected commerce, the changing role of retailers as media partners, and how brands are balancing performance with long-term brand equity. A grounded conversation on how marketing is moving from channels to systems.

People in this episode

Host: Deborah Malone

Guest: Mary Katherine “MK” Woltz

Topics covered

• retail media
• connected commerce
• business outcomes
• marketing systems
• brand equity

Keywords

• retail media
• connected commerce
• business outcomes
• marketing
• brand equity

Mentioned in this episode

Organizations: Danone

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