Why do India’s gig workers love a job they’re desperate to leave?

Why do India’s gig workers love a job they’re desperate to leave?

From Two by Two by The Ken

April 23, 2026 · 1h 14m · Season 2 · Episode 34

About this episode

This episode explores the paradox of gig workers in India who report satisfaction with their income despite having no savings.

“There is no pride in this. Kya karoon (what can I do), I’m just a delivery boy.” Every time someone raises the topic of gig economy in India, the conversation follows the same script. Side A: this is exploitation. Side B: but employment. And then everyone moves on, nothing changes, and 12 million people keep showing up every morning to deliver your groceries. This episode tries to push past that script. Sid Pai, co-founder of Bengaluru-based consulting firm UK & Co., joins Praveen and Rahel to go through a new report— India’s Gig Economy: The Promise and the Paradox —based on conversations with 1,355 gig workers across Karnataka. The numbers are granular in ways you don’t usually see: working hours, screen time, savings rates, and one metric borrowed from product management that turns out to be damning. You can guess which one. The question they start with i.e. “what breaks first if things continue this way?” doesn’t have a clean answer. The more unsettling finding might be that 95% of gig workers report being satisfied with their income even when 52% of them have zero savings. Understanding why that contradiction exists, and what it’s actually holding together, is what this…

People in this episode

Hosts: Praveen, Rahel

Guest: Sid Pai

Topics covered

  • gig economy
  • worker satisfaction
  • employment paradox
  • India
  • delivery workers
  • economic conditions

Keywords

  • gig workers
  • income satisfaction
  • exploitation
  • employment
  • Karnataka
  • delivery economy
  • worker rights

Mentioned in this episode

Organizations: UK & Co., The Ken

Places: India, Bengaluru, Karnataka

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