
AI Isn’t Autopilot: Real Tactics for Upskilling Comms and Winning Earned Attention w/ Chris Gee
From Under Embargo Podcast by Under Embargo Team
January 7, 2026 · 41 min · Season 2 · Episode 1
About this episode
Chris Gee discusses practical tactics for integrating AI into communications strategies and the importance of upskilling in the PR industry.
Struggling with how to translate AI buzz into meaningful, practical impact for your communications strategy? Chris Gee, CEO and AI strategist, reveals specific workflows and skill shifts that enable PR teams to boost productivity, shape reputation, and position brands for visibility in AI-driven search. In this episode, we explore: • How AI accelerates slide and content creation for PR pros [00:04:00] • Approaches to optimizing your brand’s presence and discoverability in LLM platforms • Why multi-generational and continuous upskilling is key to navigating AI-driven workforce changes Chris Gee is a digital communications executive, AI consultant, and founder of Chris Gee Consulting, with two decades advising agencies and brands on ethical AI adoption and digital innovation. Listen now to discover how to level up your PR team’s strategy, efficiency, and competitive edge in the AI communications era.
People in this episode
Guest: Chris Gee
Topics covered
- AI in communications
- upskilling
- PR strategies
- digital innovation
- brand visibility
Keywords
- AI
- communications strategy
- PR teams
- productivity
- reputation management
- digital communications
- ethical AI
Mentioned in this episode
Organizations: Chris Gee Consulting
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