Underdog Podcast

Three years ago, three years into Underdog, Underdog Energy came to life. Today, we celebrate how far we’ve come — from testing formulas and cold-calling stores to landing on shelves, building a community, and fueling a movement. In this special anniversary episode, we take a look back at the highs, lows, lessons, and the moments that defined the Underdog journey. You’ll hear behind-the-scenes stories — the late nights, near breakdowns, and breakthroughs that shaped who we are today. Whether ...

Noah Szretter joins us to share hilarious junior hockey stories, the lessons he’s learned along the way, and his next steps after college. He currently plays college hockey at the University of New England and has previously played in the North American Hockey League (NAHL). - You can follow Noah @szred25 on Instagram You can follow us on social media @underdog_brand on Instagram, @underdog_brand on TikTok and The Underdog Brand on YouTube where we share the video podcast, snippets, ath...

In this episode, we hit the streets of Boston for our first-ever man on the street content—mic in hand, no script, just real conversations with real people—getting their Underdog stories and flavor testing Underdog. We talk about what it was like stepping out of our comfort zone, embracing the awkward moments, and why this type of raw, unscripted content is exactly what we need to create valuable content. From street interviews to lessons in creative risk-taking, this one’s all about chasing ...

In this episode, we take you behind the scenes of our very first animal shelter drop-off, where we surprised the staff with cases of Underdog and spent the day with some incredible rescue dogs. We also dive into the current scrutiny around taurine and other controversial ingredients in the energy drink world—what's real, what’s hype, and how Underdog is staying transparent. To wrap it all up, we talk about what’s next for our social impact initiative and how we plan to keep supporting t...

In this episode of The Underdog Podcast, we sit down and open up about a chapter that’s come to a close—our hockey careers. From youth leagues to college rinks, we reflect on the lessons the game taught us that go far beyond the ice. We talk about: What it feels like when the game that shaped your identity suddenly endsThe mindset shift that comes when your routine, teammates, and purpose changeThe habits hockey gave us that now drive our lives and businessesWhy being an underdog didn’t end—i...

In this episode of Behind the Business, we’re diving into Underdog's latest retail expansion and what it's going to take to increase volume. We’re also taking a hard look at the future of energy drink ingredients, including a real conversation about sweeteners. - You can follow us on social media @underdog_brand on Instagram, @underdog_brand on TikTok and The Underdog Brand on YouTube where we share the video podcast, snippets, athletic research, and our products. Visit our website to...

What would you do if you reached the pinnacle of your career and felt nothing? For Victor Rowse, the answer was clear: take a leap of faith. Join us as we dive into Victor’s inspiring story of leaving investment banking behind to pursue a career in fitness, the pivotal moment that sparked his change, and the lessons he’s learned along the way as a club, mace, and kettlebell instructor. You can follow Victor @victorrowse on Instagram - You can follow us on social media @underdog_brand on In...

In this episode, we pull back the curtain on our latest production and share everything we learned along the way. From unexpected challenges to major wins, we break down the process, what went right, what didn’t, and the lessons that will shape our future projects. Plus, we share a hilarious story from behind the scenes. Whether you’re chasing your own goals or curious about what goes into making big ideas a reality, this episode is packed with insights, laughs, and inspiration. Tune in for a...

In this episode of Behind the Business, we dive into the ins and outs of Underdog's upcoming production run. We discuss how this run differs from those in the past, the challenges we've faced, and the invaluable lessons we've learned along the way. From refining logistics to navigating unexpected obstacles, this episode provides a behind-the-scenes look at the growth and evolution of our production process. Whether you're an entrepreneur, a business enthusiast, or simply curious about what go...

In this episode, we sit down with Bryan Schopieray, a seasoned athletic trainer with a passion for helping athletes overcome both physical and mental challenges. Bryan shares how his journey shifted from mechanical engineering, inspired by his dad's business, to the intricate "machinery" of the human body. Growing up with a pro racquetball player as a brother and racing motorcycles himself, Bryan's path was destined for high-paced, adrenaline-fueled sports. Bryan dives into his unique experie...

In this episode, we dive deep into the relentless hustle required to continue to level up. Starting with sending as many Instagram messages as possible each day, Joey shares stories of reaching IG message caps to build awareness. We discuss the importance of seizing opportunities without letting fear hold you back. We also run through how we are creating demand for UD at the store level, emphasizing how the hustle never ends and complacency can lead to losing progress. Finally, hear the story...

In this episode of the Underdog Podcast: Behind the Underdogs, we peel back the curtain on what it really takes to make it in business. This episode dives into raw, unfiltered moments, from our trip out to Andy Elliot's HQ to navigating rejection at in-store demos. We talk about how much of the entrepreneurial journey involves failure, hard lessons, and staying motivated when the odds are stacked against you. Hear stories of perseverance, like turning countless 'no's' into a single meaningful...