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Recent episodes
The Unsexy Side of Beverage Retail Growth
Jan 25, 2026
30m 18s
What 2025 Taught Us & Why 2026 Is the Breakout Year
Jan 10, 2026
43m 56s
#83: 3-Year Anniversary of Underdog Energy: What We've Learned in the Beverage Space
Oct 22, 2025
27m 52s
#82: Q&A, The Road to a World Record Ruck, and a Bodybuilding Debut
Sep 11, 2025
48m 59s
#81: The Hockey Journey: Junior Hockey Stories and Next Steps After College with Noah Szretter
Aug 28, 2025
44m 36s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 1/25/26 | ![]() The Unsexy Side of Beverage Retail Growth✨ | beverage retailmanufacturing+3 | — | Underdog EnergyUnderdog | — | beverage retailUnderdog Energy+3 | — | 30m 18s | |
| 1/10/26 | ![]() What 2025 Taught Us & Why 2026 Is the Breakout Year | 2025 tested everything — patience, belief, cash flow, execution, and grit. In this episode, we break down the real lessons from 2025 and give a raw, honest look at where we’re headed in 2026. No sugarcoating. No fake motivation. Just what worked, what didn’t, and how being coming from nothing forces you to build smarter, tougher, and more disciplined. If you’re building something from nothing — a business, a brand, or a better version of yourself — this episode is for you. - You can follow us... | 43m 56s | ||||||
| 10/22/25 | ![]() #83: 3-Year Anniversary of Underdog Energy: What We've Learned in the Beverage Space | Three years ago, three years into Underdog, Underdog Energy came to life. Today, we celebrate how far we’ve come — from testing formulas and cold-calling stores to landing on shelves, building a community, and fueling a movement. In this special anniversary episode, we take a look back at the highs, lows, lessons, and the moments that defined the Underdog journey. You’ll hear behind-the-scenes stories — the late nights, near breakdowns, and breakthroughs that shaped who we are today. Whether ... | 27m 52s | ||||||
| 9/11/25 | ![]() #82: Q&A, The Road to a World Record Ruck, and a Bodybuilding Debut | In this episode, we dive into two Q & A's submitted through the Club App and then we talk about our current personal endeavors of Joey planning for a world record ruck attempt and Dylan's prep for his first bodybuilding show. - You can follow us on social media @underdog_brand on Instagram, @underdog_brand on TikTok and The Underdog Brand on YouTube where we share the video podcast, snippets, athletic research, and our products. Visit our website to shop clothing and our performanc... | 48m 59s | ||||||
| 8/28/25 | ![]() #81: The Hockey Journey: Junior Hockey Stories and Next Steps After College with Noah Szretter | Noah Szretter joins us to share hilarious junior hockey stories, the lessons he’s learned along the way, and his next steps after college. He currently plays college hockey at the University of New England and has previously played in the North American Hockey League (NAHL). - You can follow Noah @szred25 on Instagram You can follow us on social media @underdog_brand on Instagram, @underdog_brand on TikTok and The Underdog Brand on YouTube where we share the video podcast, snippets, ath... | 44m 36s | ||||||
| 8/8/25 | ![]() #80: Q&A, AthletEX Event Experience, and Our Revamped Ambassador Program | In this episode, we start it off with a Q&A submitted through our ambassador app, recapping our wild experience at the AthletEX event, and breaking down everything you need to know about our newly revamped Underdog Ambassador Program. Whether you’re a longtime supporter or just getting started with us, this episode has behind-the-scenes stories, real talk, and insight into how we’re building something bigger than a brand. Tune in for updates, takeaways, and how you can get more involved w... | 20m 15s | ||||||
| 7/28/25 | ![]() Mic'd Up in Boston: Getting Uncomfortable to Create Better Content | In this episode, we hit the streets of Boston for our first-ever man on the street content—mic in hand, no script, just real conversations with real people—getting their Underdog stories and flavor testing Underdog. We talk about what it was like stepping out of our comfort zone, embracing the awkward moments, and why this type of raw, unscripted content is exactly what we need to create valuable content. From street interviews to lessons in creative risk-taking, this one’s all about chasing ... | 11m 23s | ||||||
| 7/14/25 | ![]() Reading Your Reviews, Ridealongs with Distributors, and Our College Athlete Program | We read your DMs and reviews, break down what’s happening in our college athlete program, and share real stories from ridealongs with our distributors. It’s unfiltered, behind-the-scenes, and gives you a look into start-up life. - You can follow us on social media @underdog_brand on Instagram, @underdog_brand on TikTok and The Underdog Brand on YouTube where we share the video podcast, snippets, athletic research, and our products. Visit our website to shop clothing and our performance... | 20m 01s | ||||||
| 6/2/25 | ![]() Our First Shelter Drop & Giving Back, Ingredients Under Heat in the Supplement Space | In this episode, we take you behind the scenes of our very first animal shelter drop-off, where we surprised the staff with cases of Underdog and spent the day with some incredible rescue dogs. We also dive into the current scrutiny around taurine and other controversial ingredients in the energy drink world—what's real, what’s hype, and how Underdog is staying transparent. To wrap it all up, we talk about what’s next for our social impact initiative and how we plan to keep supporting t... | 23m 08s | ||||||
| 5/1/25 | ![]() Powered by Passion: Behind the Lee Asher Launch | In this special episode, we take you behind the scenes of our trip to Oregon to team up with animal rescue advocate and Underdog’s co-founder, Lee Asher. From filming on his sanctuary to prepping every detail for launch day, we break down what it really took to kick off this purpose-driven campaign. We’ll share what this partnership means for our mission, our team, and the future of the brand—and why this is about way more than just selling drinks. This is about fueling people who show up for... | 29m 23s | ||||||
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| 4/11/25 | ![]() Life After Hockey: What the Game Taught Us | In this episode of The Underdog Podcast, we sit down and open up about a chapter that’s come to a close—our hockey careers. From youth leagues to college rinks, we reflect on the lessons the game taught us that go far beyond the ice. We talk about: What it feels like when the game that shaped your identity suddenly endsThe mindset shift that comes when your routine, teammates, and purpose changeThe habits hockey gave us that now drive our lives and businessesWhy being an underdog didn’t end—i... | 28m 25s | ||||||
| 3/8/25 | ![]() Behind the Business: Lessons from Greenlight Maine’s Pitch Series | In this episode of Behind the Business, we dive into Greenlight Maine, the entrepreneurial pitch competition that’s spotlighting the most innovative startups in the state of Maine. We break down how Underdog prepared for it, what it means for our growth, and the lessons we’ve learned from pitching with the spotlight on. - You can follow us on social media @underdog_brand on Instagram, @underdog_brand on TikTok and The Underdog Brand on YouTube where we share the video podcast, sn... | 17m 27s | ||||||
| 2/8/25 | ![]() Behind the Business: Retail Wins & The Future of Clean Ingredients | In this episode of Behind the Business, we’re diving into Underdog's latest retail expansion and what it's going to take to increase volume. We’re also taking a hard look at the future of energy drink ingredients, including a real conversation about sweeteners. - You can follow us on social media @underdog_brand on Instagram, @underdog_brand on TikTok and The Underdog Brand on YouTube where we share the video podcast, snippets, athletic research, and our products. Visit our website to... | 25m 52s | ||||||
| 1/23/25 | ![]() One Spot Away: Seth Stovall’s Road to the CrossFit Games | In this episode of Behind the Underdogs, we sit down with Seth Stovall to uncover his incredible journey from the adrenaline-fueled world of motocross to becoming a competitive CrossFit athlete. Seth shares how his early start in the gym at just 12 years old laid the foundation for his fitness journey and how joining a CrossFit gym as a freshman in high school introduced him to the power of community-driven training. We dive into the pivotal moments of his athletic career, from narrowly missi... | 44m 49s | ||||||
| 1/11/25 | ![]() The Limitless Body: Victor Rowse’s Bold Move from Investment Banking to the Fitness Industry | What would you do if you reached the pinnacle of your career and felt nothing? For Victor Rowse, the answer was clear: take a leap of faith. Join us as we dive into Victor’s inspiring story of leaving investment banking behind to pursue a career in fitness, the pivotal moment that sparked his change, and the lessons he’s learned along the way as a club, mace, and kettlebell instructor. You can follow Victor @victorrowse on Instagram - You can follow us on social media @underdog_brand on In... | 50m 07s | ||||||
| 12/30/24 | ![]() From Skier to Rugby Player to Coach with Max Baggio | Max Baggio’s journey is one of constant reinvention. Starting as a young ski racer, Max developed a passion for pushing limits on the slopes. That same drive led him to the gym, where he discovered a love for progress and strength. When his skiing career came to an end, he found a new identity on the rugby field while studying sport science at university. Now, Max has turned his relentless ambition into a thriving coaching business, helping others unlock their potential. In this episode of Be... | 46m 48s | ||||||
| 12/19/24 | ![]() Behind the Business: Lessons From Our Biggest Production Yet (and a Funny Story) | In this episode, we pull back the curtain on our latest production and share everything we learned along the way. From unexpected challenges to major wins, we break down the process, what went right, what didn’t, and the lessons that will shape our future projects. Plus, we share a hilarious story from behind the scenes. Whether you’re chasing your own goals or curious about what goes into making big ideas a reality, this episode is packed with insights, laughs, and inspiration. Tune in for a... | 23m 08s | ||||||
| 11/29/24 | ![]() Behind the Business: Winning When It Hurts: The Truth About Optimism and Resilience | In this episode of Behind the Underdogs, we explore the art of staying optimistic when the odds feel stacked against you. From the inevitable rejections and failures in business to the lessons learned from the sports world, we dive into the universal truths of perseverance. Hear real-world strategies for pushing through tough times, embracing failure as a stepping stone, and finding strength in the underdog journey. Whether you're chasing success on the field, in the office, or in life, this ... | 47m 52s | ||||||
| 11/21/24 | ![]() Behind the Business: Past Production Runs Almost Broke Us—Here’s How We Survived | In this episode of Behind the Business, we dive into the ins and outs of Underdog's upcoming production run. We discuss how this run differs from those in the past, the challenges we've faced, and the invaluable lessons we've learned along the way. From refining logistics to navigating unexpected obstacles, this episode provides a behind-the-scenes look at the growth and evolution of our production process. Whether you're an entrepreneur, a business enthusiast, or simply curious about what go... | 32m 32s | ||||||
| 11/7/24 | ![]() Shifting From Football to New Passions, Harnessing Athletic Discipline in Business, and the Importance of Fitness with Trevor Gelder | In this episode, we sit down with Trevor Gelder, a lifelong athlete whose journey from football to becoming a VP of talent management is anything but ordinary. Trevor opens up about facing a career-ending injury, shifting his focus to new goals, and building resilience through fitness. We discuss his career path from kinesiology studies at ASU to his surprising entry into the recruiting world, where he leverages his passion for fitness and belief in athletes' potential for success. Trevor sha... | 50m 26s | ||||||
| 10/26/24 | ![]() From Basement Intern to Pro AT: Bryan Schopieray on Athlete Recovery, Mental Resilience, and Team Culture | In this episode, we sit down with Bryan Schopieray, a seasoned athletic trainer with a passion for helping athletes overcome both physical and mental challenges. Bryan shares how his journey shifted from mechanical engineering, inspired by his dad's business, to the intricate "machinery" of the human body. Growing up with a pro racquetball player as a brother and racing motorcycles himself, Bryan's path was destined for high-paced, adrenaline-fueled sports. Bryan dives into his unique experie... | 48m 08s | ||||||
| 10/19/24 | ![]() Strive for Greatness: From Sports to the Marine Corps, Battling Mental Health, and Pushing Limits in OCR with Jayson Wissmueller | In this episode of Behind the Underdogs, we sit down with Jayson, a former D3 football recruit who felt a higher calling and joined the Marine Corps back in 2005. His path as an entrepreneur saw him start an agricultural business and open his own gym before finding his true passion in OCR (Obstacle Course Racing). Jayson reflects on the invaluable life lessons sports instilled in him, lessons he now passes on to his son: each game is a battle, and the bonds, teamwork, and work ethic are the k... | 43m 26s | ||||||
| 10/11/24 | ![]() Behind the Business: The Daily Hustle of a Start Up Brand | In this episode, we dive deep into the relentless hustle required to continue to level up. Starting with sending as many Instagram messages as possible each day, Joey shares stories of reaching IG message caps to build awareness. We discuss the importance of seizing opportunities without letting fear hold you back. We also run through how we are creating demand for UD at the store level, emphasizing how the hustle never ends and complacency can lead to losing progress. Finally, hear the story... | 24m 55s | ||||||
| 10/2/24 | ![]() The Power of Calisthenics, Climbing Everest, and Building a Coaching Business with Glenn Cowden | In this inspiring episode of Behind the Underdogs, we sit down with Glenn Bowden to dive into his journey from troubled beginnings to fitness coaching and summiting Mount Everest. Glenn shares how his brother’s tough love led him to discover the transformative power of fitness, particularly calisthenics, and how the gym became his safe haven. We talk about his commitment to training, focusing on bodyweight exercises, the importance of sleep for recovery, and his drive to be a well-rounded ath... | 47m 48s | ||||||
| 9/18/24 | ![]() Behind the Business: A Trip to Andy Elliot's HQ, Turning Rejections into Successes, and Human Interaction | In this episode of the Underdog Podcast: Behind the Underdogs, we peel back the curtain on what it really takes to make it in business. This episode dives into raw, unfiltered moments, from our trip out to Andy Elliot's HQ to navigating rejection at in-store demos. We talk about how much of the entrepreneurial journey involves failure, hard lessons, and staying motivated when the odds are stacked against you. Hear stories of perseverance, like turning countless 'no's' into a single meaningful... | 35m 56s | ||||||
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