The Unsexy Side of Beverage Retail Growth

About this episode

The episode discusses the challenges and lessons learned by Underdog Energy as they prepare for retail scale and a major retailer conference.

In this episode, we talk through a pivotal stretch for Underdog Energy. With a major retailer conference coming up and a visit to our new manufacturing partner to test a patented production concept, we break down what goes into preparing for retail scale. We also share the biggest lessons we’ve learned so far expanding into retail—what’s worked, what hasn’t, and what we’re thinking about next. - You can follow us on social media @underdog_brand on Instagram, @underdog_brand on TikTok an...

People in this episode

Host: Underdog

Topics covered

• beverage retail
• manufacturing
• retail growth
• business lessons
• entrepreneurship

Keywords

• beverage retail
• Underdog Energy
• manufacturing partner
• retail scale
• business growth

Mentioned in this episode

Organizations: Underdog Energy