Unearthed: The New Shape of Gold Demand in China ft. Roland Wang, CEO of World Gold Council China

Unearthed: The New Shape of Gold Demand in China ft. Roland Wang, CEO of World Gold Council China

From Unearthed by World Gold Council

February 19, 2026 · 28 min · Episode 41

About this episode

The episode discusses the evolving dynamics of gold demand in China with insights from Roland Wang of the World Gold Council.

In this episode of Unearthed, hosts Joe Cavatoni and John Reade examine the shifting dynamics in China - the world’s most important gold market for more than a decade. They are joined by Roland Wang, Regional CEO for China at the World Gold Council, to explore how gold demand is evolving amid economic headwinds, changing consumer behaviour, and rapid innovation. As real estate’s role as a primary store of value wanes, Chinese households are increasingly diversifying into gold in various and innovative ways. The conversation also dives into the transformation of China’s jewellery market, including the rise of “hard pure gold”. While consumer confidence remains a key challenge in this high price environment, the episode highlights why China’s gold market remains diverse, sophisticated, and structurally resilient. Subscribe to Unearthed wherever you get your podcasts, and visit Goldhub.com for more insights. Notable Quotes “Real estate was a big piece of savings and now people are moving into portfolios and diversification.” – Joe Cavatoni “For more than 10 years, China has been the most important market for gold.” – Joe Cavatoni “The investment demand overpassed the jewellery…

People in this episode

Hosts: Joe Cavatoni, John Reade

Guest: Roland Wang

Topics covered

  • gold demand
  • China
  • consumer behavior
  • jewelry market
  • economic headwinds
  • investment

Keywords

  • gold demand
  • China
  • investment
  • jewelry market
  • consumer behavior
  • economic headwinds
  • real estate

Mentioned in this episode

Organizations: World Gold Council

Places: China

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