021 - Innovation Before Consensus with Rori DuBoff

About this episode

Rori DuBoff discusses her innovative approach to digital transformation at Accenture and the challenges of driving disruption within organizations.

Rori DuBoff once took an unused office at Accenture, tore it down, and built a virtual reality studio from scratch with no formal approval and that's how she got the firm into the metaverse. She didn't wait for the green light. She brought in a few people who were equally excited, and delivered. She's spent decades in digital innovation and marketing, watching organisations say they wanted disruption and then treat the people delivering it as the problem. That’s made her conclude that 80% of ...

People in this episode

Host: Dr Myriam Hadnes

Guest: Rori DuBoff

Topics covered

• innovation
• virtual reality
• digital marketing
• disruption
• organizational change

Keywords

• innovation
• virtual reality
• Accenture
• disruption
• digital marketing
• metaverse
• organizational change

Mentioned in this episode

Organizations: Accenture, metaverse

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