SE01E20 - From the Legal Bar to Juice Bars - A Father's Leap of Faith | Brad Davis | Untold

About this episode

Brad Davis shares his journey from practicing law to founding Roxberry Juice Company, discussing the challenges and successes of entrepreneurship.

In this energizing episode of Untold - The Best Kept Secrets of Utah, we sit down with Brad Davis, founder of Roxberry Juice Company—a thriving smoothie and juice franchise born from a lawyer's leap of faith and a garage-turned-laboratory. Brad shares the incredible journey from his days practicing law to building Zuka Juice, selling it to Jamba Juice, and eventually launching Roxberry. You'll hear how he balanced ambition with family priorities, turned failure into innovation, and built a brand that listens to franchisees—taking inspiration from the streets rather than the boardroom. He opens up about the ups and downs of international expansion, the lessons learned from missed opportunities in Korea, and what it really takes to make a franchise location outperform the rest. You’ll also get an inside look at how Brad runs Roxberry as a family business, testing smoothies with his kids in the garage and building a culture of continuous improvement and community connection. Whether you're an aspiring entrepreneur, a franchisee looking to grow, or someone who loves a good origin story, this episode is packed with practical wisdom, laughs, and inspiration. We hope you enjoyed this…

People in this episode

Hosts: Jon Spiesman, Jon

Guest: Brad Davis

Topics covered

• entrepreneurship
• franchising
• business growth
• family business
• innovation

Keywords

• Roxberry Juice Company
• Zuka Juice
• Jamba Juice
• franchise
• international expansion

Mentioned in this episode

Products: Roxberry Juice Company, Zuka Juice, Jamba Juice

Books & works: Untold, Untold - The Best Kept Secrets of Utah

Places: Korea, Utah

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