Up In My Business

Summary This week I'm sharing everything I use to record my online courses, from my camera and mic setup to the software I use to record, edit, caption, and host. I also give a quick business and personal update before diving in, and I share why recording a course is actually the easiest part of the whole process. What I Talked About Business update: closed to new clients until 2027Health update: navigating unexplained allergic reactionsWhy building an audience comes before recording a cour...

Summary In this episode, I'm sharing my honest take on Meta ads (Facebook and Instagram) for brick-and-mortar practices. I break down why I don't believe Meta ads alone can fill your schedule, what they're actually useful for, and the order of marketing operations I recommend. I also share a quick life and business update, including that I'm nearly booked out for large projects through the end of the year. What I Talked About Why word-of-mouth and SEO should come before paid adsGoogle Ads v...

Summary In this episode, I'm pulling back the curtain on my personal history with autoimmune and chronic inflammation symptoms, and how that journey has shaped the way I run my business. I share how years of grinding through survival mode, taking calls at 5:30 AM, working multiple jobs, and building businesses while navigating huge life transitions, kept my body in a suppressed state for over a decade. Once my nervous system finally settled and I felt emotionally safe and calm, my body starte...

Summary I'm back from eight days in Switzerland watching volleyball, eating great food, and playing tour guide since we went last year too. Before getting into the main topic, I share a nine-month-old negative Apple Podcast review I stumbled across and why it reminded me that not everyone is your person and that's a good thing. I also ask you to leave a written review on Apple if you enjoy the show. Then I get into patient drop-offs: why I think they're not as negative as we treat them, why a...

Summary In this episode, I'm breaking down whether Google Ads make sense for small, niche practices. Spoiler: it depends. I walk through why SEO always has to come first, what Google Ads can and can't do for you, and four specific situations where running ads might actually be worth it. I also talk through when you simply don't need ads at all and why building organic search now sets you up for the future. What I Talked About Why SEO has to be your first priority, alwaysWhat Google Ads actu...

Summary This week I'm answering a question from the question box about managing overwhelm when you have a million things on your plate. I walk through the exact system I use to stay on top of multiple clients' to-do lists without losing my mind, including why I still swear by a written brain dump, how I prioritize tasks by size, and the timer trick I use to push through the stuff I keep avoiding. I also share a recent change I made to how I handle email and Voxer, and why protecting your ener...

Summary In this episode, I share the two main ways I use AI in my business: for my podcast and my blog. I walk through my full podcast workflow, from recording to a custom Claude project that pulls my show notes and talking points, and my blog process using a custom GPT/project that builds SEO outlines and social posts. Before that, I answer a question box question about whether I was a D1 athlete (spoiler: I wasn't) and share the story of why I stepped away from college sports. My takeaway o...

Summary In this episode, I'm diving into one of the most important — and most misunderstood — truths in marketing: there are no guarantees when it comes to leads, new patients, or clients. If someone is promising you a specific number, that's a major red flag. I break down why all marketing tactics — whether that's SEO, Google Ads, or Meta Ads — ultimately come down to working with humans who move on their own timeline. I also share what I actually believe ethical, trust-based marketing looks...

Summary In this episode, I'm sharing some life and business updates before diving into a topic that's been on my mind after attending a recent business event. I break down Meta ads (Facebook and Instagram ads), what "interruption marketing" really means, and how to define success when running ads. I also talk through why getting lost in data you're not using can hurt more than help, and why patience matters when sales cycles are long. What I Talked About Recapping my trip to New York City w...

Summary I kept this episode light and personal, sharing a life update after wrapping SEO School and heading into a busy season with client work, travel, and a new Google Ads offer. I talked through what this current season feels like for me, balancing work and hobbies, and how I’m approaching a more predictable stretch of the year. I also got into a strong opinion I have about solo travel and why it’s just not something I’m interested in, despite how often it’s encouraged. I wrapped by sharin...

Summary In this episode, I talk about my biggest frustration when it comes to SEO. I share why I believe SEO is one of the most valuable and predictable marketing channels, yet consistently overlooked because people don’t immediately see the ROI. I walk through how this shows up in real businesses, why relying on referrals or social media alone is risky, and why SEO is a long-term game that rewards early and consistent effort. At the core, I explain that my frustration comes from knowing this...

Summary In this episode, I walked through what Google updates actually are, why they can feel chaotic when you’re looking at your SEO data, and why they don’t need to be scary if you’re doing things correctly. The main takeaway is this: Google is always changing things, and the only way to stay steady through that is to follow SEO best practices instead of trying to shortcut your way to results. What I Talked About What a Google update is and how often they happen Why your SEO da...

Episode Summary In this episode, I walk through exactly who SEO School is designed for and how to decide if it’s actually a good fit for you. I share a few personal updates, including finally feeling like I’m on the other side of a long health journey and experimenting with using a Whoop band to better understand my recovery and training data. I also talk through some recent business updates, including changes to my discovery call process and the fact that I’m currently at capacity with my do...