Spilt Soup: Sonos
From UX Soup by User Driven Strategies
March 24, 2026 · 27 min · Season 2 · Episode 17
About this episode
This episode analyzes the failure of Sonos following a problematic app update that led to significant market losses.
In this installment of our Spilt Soup series, exploring the reasons behind product and service failures, we review the spectacular faceplant of Sonos. In 2024 Sonos pushed a "courageous" (not our word) app update that broke several core features, not to mention its users' trust. We analyze how Sonos lost $600 million in market cap overnight, and what product teams can learn from this failure. In Condensed Soup, we cleanse our palette by sharing stories of app updates done right.
Topics covered
- product failures
- app updates
- market impact
- user trust
- product teams
Keywords
- Sonos
- app update
- product failure
- market cap
- user trust
Mentioned in this episode
Organizations: Sonos
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