Steve Toga: Can we double the ad spend?

About this episode

Steve Toga discusses ad spending strategies and business growth with host Jay Geering.

Welcome to Episode 73 of the Wed.Co Podcast. Today, Toga sit’s down with Jay Geering again to discuss the journey that Toga has been on to create his current brand The Tognazzinis. In this conversation, Toga and Jay discuss the strategic approach to ad spending and the mindset required for business growth. They reflect on their experiences with ad content creation and the importance of protecting investments while aiming for significant financial goals. Toga emphasizes an all-in mentality that drives their success and the fluctuations in bookings they experienced during this period. Takeaways Change is often necessary for growth. Investing in the right expertise can yield significant returns. Embrace new marketing strategies to stay relevant in a changing landscape. You can't do it all, you need help Your support enables us to bring more enriching conversations and insights to both engaged couples and wedding professionals. Stay connected with us on ⁠Instagram at @wed.copodcast⁠ and watch all your favorite wedding professionals on our ⁠YouTube channel @wed.copodcast. ⁠ Catch our episodes on major podcast platforms like ⁠Apple⁠, ⁠Spotify⁠, and IheartRadio, all under ⁠WedCo…

People in this episode

Host: Jay Geering

Guest: Steve Toga

Topics covered

• ad spending
• business growth
• marketing strategies
• investment
• wedding industry

Keywords

• ad spend
• business growth
• marketing
• investment
• wedding professionals

Mentioned in this episode

Organizations: The Tognazzinis, Wed.Co Podcast, Instagram, YouTube, Apple, Spotify, IheartRadio

More episodes of Wed.Co Podcast

• MJ Vegan MUA: How a Vegan Makeup Artist on the Gold Coast Transformed Her Business for Greater Efficiency, Flexibility, and Growth · March 6, 2026 · 54 min
• Jay Geering: The psychology behind why your internal beliefs are limiting your wedding biz · February 24, 2026 · 1h 12m
• The Celebration Studio: Building a Thriving Wedding Business · February 17, 2026 · 50 min
• Married By A Teddy: Creating an Inclusive Ceremony Experience · February 4, 2026 · 48 min
• Building Wedlii: The Human-Driven AI Platform Changing Wedding Planning Forever · December 16, 2025 · 50 min
• Wedflow: AI in Weddings - A Game Changer for Vendors · December 9, 2025 · 46 min