
The 35-Door Playbook Nobody Talks About
From Well Off Podcast by Georges El Masri
April 1, 2026 · 31 min · Season 1
About this episode
Gillian Irving shares her journey from accidental investor to owning 35 rental units and offers insights on real estate investment strategies.
Gillian Irving is a mortgage agent and real estate investor with LendCity , specializing in helping investors grow and finance their portfolios. Starting as a self-described "accidental investor," she quickly scaled to owning 35 rental units in just 18 months by combining data-driven strategy with real-world experience. Today, she leverages both her investing background and mortgage expertise to guide clients across Canada, the U.S., and beyond in building long-term wealth through real estate. On this episode, we discuss: Why most buyers lose deals before they even start The first 5 minutes that can make or break a deal The negotiation psychology that saves (or costs) you thousands Why waiting for the "right time" can backfire The one question every buyer should be asking You can reach out to Gillian Irving by visiting https://lendcity.ca/gillian-irving/ Download a free report: " Multi-Unit Renovation Operations Order - A Guide to Starting a Renovation " Subscribe and review today! Instagram Youtube Spotify Apple Podcasts
People in this episode
Guest: Gillian Irving
Topics covered
- real estate
- mortgage
- investment strategy
- negotiation
- wealth building
Keywords
- rental units
- data-driven strategy
- negotiation psychology
- long-term wealth
Mentioned in this episode
Products: LendCity, Multi-Unit Renovation Operations Order
Places: Canada, U.S.
More episodes of Well Off Podcast
- Turning Toronto Lots into $4.5M Rental Buildings · March 15, 2026 · 33 min
- Focus, Shift, Build: Leading Through Change with Gary Hibbert · March 1, 2026 · 31 min
- How Real Estate Investors Transition from Single-Family to Multi-Family Units · February 15, 2026 · 44 min
- Reporting Tenants When They Miss Rent with Kayla Andrade · February 1, 2026 · 34 min
- Scaling Up: How to Grow from Duplexes to Apartment Buildings with Mark Loeffler · December 1, 2025 · 57 min
- Water Sub‑metering, Infill Development & Municipal Challenges with Dan Illes · November 15, 2025 · 43 min
Explore listener stats, chart rankings, contacts and more on the Well Off Podcast podcast page.