The 35-Door Playbook Nobody Talks About

The 35-Door Playbook Nobody Talks About

From Well Off Podcast by Georges El Masri

April 1, 2026 · 31 min · Season 1

About this episode

Gillian Irving shares her journey from accidental investor to owning 35 rental units and offers insights on real estate investment strategies.

Gillian Irving is a mortgage agent and real estate investor with LendCity , specializing in helping investors grow and finance their portfolios. Starting as a self-described "accidental investor," she quickly scaled to owning 35 rental units in just 18 months by combining data-driven strategy with real-world experience. Today, she leverages both her investing background and mortgage expertise to guide clients across Canada, the U.S., and beyond in building long-term wealth through real estate. On this episode, we discuss: Why most buyers lose deals before they even start The first 5 minutes that can make or break a deal The negotiation psychology that saves (or costs) you thousands Why waiting for the "right time" can backfire The one question every buyer should be asking You can reach out to Gillian Irving by visiting https://lendcity.ca/gillian-irving/ Download a free report: " Multi-Unit Renovation Operations Order - A Guide to Starting a Renovation " Subscribe and review today! Instagram Youtube Spotify Apple Podcasts

People in this episode

Guest: Gillian Irving

Topics covered

  • real estate
  • mortgage
  • investment strategy
  • negotiation
  • wealth building

Keywords

  • rental units
  • data-driven strategy
  • negotiation psychology
  • long-term wealth

Mentioned in this episode

Products: LendCity, Multi-Unit Renovation Operations Order

Places: Canada, U.S.

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