Are old Consumer Research Tactics Irrelevant now?

About this episode

The episode discusses the relevance of old consumer research tactics in the context of modern omni shopping experiences and insights mining.

𝐀𝐫𝐞 𝐨𝐥𝐝 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐫𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐭𝐚𝐜𝐭𝐢𝐜𝐬 𝐢𝐫𝐫𝐞𝐥𝐞𝐯𝐚𝐧𝐭 𝐧𝐨𝐰? Tune in to hear Gautam Kanumuru, Co-Founder & CEO of Yogi, an insights platform that reads, summarizes and benchmarks ratings & reviews. We loved hearing his very informed opinion on how the omni shopping experience is creating more opportunities for consumer insight mining. Here’s a quick snapshot of what we discussed: ✅ Short, medium, and long-term applications of analyzing ratings and reviews ✅ The role of AI agents in shaping...

People in this episode

Hosts: Padma Hari, Oshiya Savur

Guest: Gautam Kanumuru

Topics covered

• consumer research
• omni shopping experience
• AI in consumer insights
• ratings and reviews
• market analysis

Keywords

• consumer research
• omni shopping
• AI agents
• ratings
• reviews
• insights platform

Mentioned in this episode

Organizations: Yogi

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