How are Retailers and Brands Rethinking Marketing?

About this episode

The episode discusses how brands and retailers are rethinking marketing strategies in the context of retailer media.

How are brands and retailers rethinking marketing today? We discuss the impact of retailer media on all things national, shopper, and trade marketing with Peter V S Bond. As the host of The CPG Guys and head of client engagement at Flywheel, his point of view was so on point. Here are some key takeaways: ✅Split of retailer media dollars by Amazon, Walmart and other retailers ✅Emergence of marketplaces, and how brands can navigate different retailers ✅The new meas...

People in this episode

Hosts: Padma Hari, Oshiya Savur

Guest: Peter V S Bond

Topics covered

• retail marketing
• retailer media
• brand strategy
• marketplaces
• trade marketing

Keywords

• retailers
• brands
• marketing
• shopper marketing
• trade marketing
• marketplaces
• retailer media

Mentioned in this episode

Organizations: The CPG Guys, Flywheel, Amazon, Walmart

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