Leading Iconic Brands, Owning Credibility in Digital Age.

About this episode

The episode features a discussion with David Rubin on managing authenticity and credibility in journalism amidst rapid change.

We sit down with David Rubin, the Chief Brand and Communications officer at the New York Times, (Wire cutter) to discuss how to manage authenticity, and credibility in times of mistrust and fast-paced change. We discuss the following: ✅ Emphasizing Quality Journalism as a Core Value ✅ Balancing Tradition with Modernization ✅The Role of Marketing in Supporting Journalism

People in this episode

Hosts: Padma Hari, Oshiya Savur

Guest: David Rubin

Topics covered

• brand management
• credibility
• journalism
• marketing
• digital age

Keywords

• authenticity
• credibility
• quality journalism
• marketing
• digital transformation

Mentioned in this episode

Organizations: New York Times, Wire cutter

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