Episode 299 - Grace Choi & Emily Kammeyer Sumner - Superpowers, Side Hustles and the Business of Influence

About this episode

The episode features Grace Choi and Emily Kammeyer Sumner discussing their unique career paths and the intersection of technology and fashion.

Episode 299 of Where Brains Meet Beauty™ brings together two very different kinds of “technicians” who both turned specialized skills into flexible, creative lives. AR and AI developer, content creator and Cannes Lion winner Grace Choi sits beside fashion industry veteran, technical design consultant and creator Emily Kammeyer Sumner for a conversation that moves from X-Men superpowers to tax codes for dogs, and somehow makes it all make sense. Grace shares how a makeup printer startup led her into AR filters, where she now builds the viral effects that other creators and brands rely on. She pulls back the curtain on being an “influencer’s influencer,” why a single well made filter can unlock hundreds of thousands of videos for a brand, and what it really means to bet on yourself without a safety net. She also teases her next chapter, shifting from building inside platforms like TikTok to building a platform of her own. Emily traces her path from sewing in a neighbor’s pattern room to becoming a technical design leader in fashion, then walking away to build a life as a full time beauty and fashion creator and consultant. She talks about fit as a true loyalty driver, her work in…

People in this episode

Host: Jodi Katz

Guests: Grace Choi, Emily Kammeyer Sumner

Topics covered

• AR development
• AI technology
• influencer marketing
• fashion design
• size inclusivity
• entrepreneurship

Keywords

• AR filters
• influencer
• fashion consultant
• size inclusive design
• entrepreneurship
• Cannes Lion
• makeup printer
• IVF
• content creation

Mentioned in this episode

Organizations: TikTok, Cannes Lion

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