Best Known Beats Best: The Job Search Truth Nobody Tells You | Trevor Houston & Mark Elder

About this episode

Trevor Houston and Mark Elder discuss the importance of personal branding and visibility in the job search process.

Episode Summary: If you’ve been applying for jobs, tailoring your resume, hitting “submit” over and over, and hearing crickets, this episode is for you. Because here’s the hard truth: Your resume is content. And if nobody’s seeing it, engaging with it, or remembering it, then your job search strategy is broken. In this episode of the Who Ya Know Show, Trevor Houston and Mark Elder break down why personal branding is no longer optional, why “best known beats best,” and how to stop chasing opportunities and start attracting them. If you’ve felt overlooked, invisible, or frustrated in today’s job market, this conversation will shift your entire approach. Resources: Trevor Houston on LinkedIn: https://www.linkedin.com/in/trevorhouston/ Mark Elder LinkedIn: https://www.linkedin.com/in/markelder1/ Career Comeback Mastermind: https://calendly.com/tmhouston/mastermind Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠ https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠ Trevor Houston is a Financial Advisor offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠ http://cpwstrategies.com Chapters: (0:00) Why your resume is your marketing asset and how to make it visible…

People in this episode

Host: Trevor Houston

Guest: Mark Elder

Topics covered

• job search
• personal branding
• resume visibility
• attracting opportunities
• storytelling
• digital footprint

Keywords

• job search strategy
• resume content
• personal branding
• visibility
• storytelling
• digital footprint
• career opportunities

Mentioned in this episode

Organizations: LinkedIn, Career Comeback Mastermind, cpwstrategies.com

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