Rethinking How We Discover Wine w/ Ashwin Muthiah (Part 2)

About this episode

In this episode, Hailey Bohlman continues her conversation with Ashwin Muthiah about the complexities of wine discovery and curation.

Ep 147 Most wine drinkers assume the wines they see are the only wines that exist, but that couldn’t be further from the truth. In part two of my conversation with Unpinned Wine Club founder, Ashwin Muthiah, he offers insight into how wine discovery actually works, from the systems that favor familiarity to the biases that keep lesser known grapes out of view. He shares how his own lived experience in wine regions across Europe shaped a different approach to curation, one rooted in storytelli...

People in this episode

Host: Hailey Bohlman

Guest: Ashwin Muthiah

Topics covered

• wine discovery
• wine curation
• grape varieties
• bias in wine selection
• storytelling in wine

Keywords

• wine
• discovery
• curation
• grapes
• bias
• storytelling
• wine regions

Mentioned in this episode

Organizations: Unpinned Wine Club

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