Crafting Emotional Connections in Wine Marketing with Andrew Means of Transom

About this episode

This episode explores how wineries can use storytelling and emotion to build resonant brands and customer loyalty with Andrew Means of Transom Design.

In this episode of the Wine Marketing Podcast, I’m joined by Andrew Means , CEO and Creative Director of Transom Design , to explore how wineries can use storytelling and emotion to build more resonant brands and long-term customer loyalty. Andrew shares why the best wine brands don’t just inform; they move people. We dig into why our brains remember feelings, not details, and how knowing that can help wineries create more memorable, emotionally anchored experiences. We also get into the importance of defining a brand’s core belief , how to approach rebranding without losing your identity, how to reach younger consumers who crave authenticity, and what’s changing in the design world as AI and automation reshape marketing. Finally, Andrew shares a peek at an upcoming workshop from Transom and practical advice for wineries ready to refine their branding. Key Takeaways: * A brand is a “feeling delivery vehicle.” Look at every touchpoint in your marketing through the lens of emotional impact. * Our brains are wired for emotion, not details. Effective branding taps into feelings first, facts second. That’s what makes storytelling such a powerful tool. * Know your core belief. What do…

People in this episode

Host: Heather Daenitz

Guest: Andrew Means

Topics covered

• emotional branding
• storytelling
• customer loyalty
• rebranding
• authenticity
• AI in marketing

Keywords

• wine marketing
• emotional connections
• branding
• storytelling
• customer experience

Mentioned in this episode

Organizations: Transom Design, Transom

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