
How to Cross-Promote, Grow Your Newsletter, and Use Beta Readers to Boost Sales with Evan Gow
From Wish I'd Known Then: a Podcast for Self Published Indie Writers by Sara Rosett and Jami Albright
February 25, 2026 · 53 min · Episode 306
About this episode
Evan Gow discusses strategies for obtaining reviews, managing beta reader feedback, and the importance of building a mailing list for authors.
306 / How do you get your first reviews? And what do you do about collating feedback from multiple beta readers? Evan Gow, creator of StoryOrigin, has solutions to these author problems. Plus we explore why building your mailing list is the number-one way to connect with readers and future-proof your business as well as discussing direct sales options and the perennial topic of AI impact on publishing. ✨ This week’s sponsor is Vellum: http://tryvellum.com/wish Importance of reviews for...
People in this episode
Guest: Evan Gow
Topics covered
- cross-promotion
- newsletter growth
- beta readers
- book reviews
- mailing list
- direct sales
- AI impact on publishing
Keywords
- StoryOrigin
- author problems
- future-proof business
Sponsors
Vellum
Mentioned in this episode
Products: StoryOrigin, Vellum
More episodes of Wish I'd Known Then: a Podcast for Self Published Indie Writers
- Innovative Book Marketing Ideas and Writer Wellness with Susan Neal · September 9, 2026 · 40 min
- Music Industry Marketing Secrets for Indie Authors with A.B. Jackson · September 2, 2026 · 59 min
- Exploring the Action-Adventure Genre and Writing Sensory Details with Luke Richardson · August 26, 2026 · 39 min
- Navigating Criticism and Creativity with A.A. Sekhon (New Author Series) · August 19, 2026 · 43 min
- Kickstarter Mastery for Fiction Authors and Expanding Your Book’s IP through Merchandising with Dana Claire · August 12, 2026 · 43 min
- Audiobook Success with Todd Eflin: Should You Narrate Your Own Book? · August 5, 2026 · 45 min
Explore listener stats, chart rankings, contacts and more on the Wish I'd Known Then: a Podcast for Self Published Indie Writers podcast page.