
How to Market Books on TikTok and Instagram with Lona McCombie
From Wish I'd Known Then: a Podcast for Self Published Indie Writers by Sara Rosett and Jami Albright
March 18, 2026 · 49 min · Episode 309
About this episode
Lona McCombie shares essential strategies for authors to market their books on TikTok and Instagram.
309 / Lona McCombie, social media marketer for authors, unpacks essential strategies for authors looking to promote their work, especially on platforms like TikTok and Instagram. ✨ This week’s sponsor is: Reedsy https://reedsy.com/studio and https://reedsy.com/studio/templates Starting out in social media marketingPromo strategies for book releasesBest practices for TikTok marketingCross-posting content on social platformsResults of paid promo vs. organic reachTrends in book promo content💙 Be...
People in this episode
Guest: Lona McCombie
Topics covered
- book marketing
- social media
- TikTok
- author promotion
Keywords
- social media marketing
- book releases
- TikTok strategies
- Instagram marketing
- organic reach
Sponsors
Reedsy
Mentioned in this episode
Products: Reedsy
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