How to Market Books on TikTok and Instagram with Lona McCombie

How to Market Books on TikTok and Instagram with Lona McCombie

From Wish I'd Known Then: a Podcast for Self Published Indie Writers by Sara Rosett and Jami Albright

March 18, 2026 · 49 min · Episode 309

About this episode

Lona McCombie shares essential strategies for authors to market their books on TikTok and Instagram.

309 / Lona McCombie, social media marketer for authors, unpacks essential strategies for authors looking to promote their work, especially on platforms like TikTok and Instagram. ✨ This week’s sponsor is: Reedsy https://reedsy.com/studio and https://reedsy.com/studio/templates Starting out in social media marketingPromo strategies for book releasesBest practices for TikTok marketingCross-posting content on social platformsResults of paid promo vs. organic reachTrends in book promo content💙 Be...

People in this episode

Guest: Lona McCombie

Topics covered

  • book marketing
  • social media
  • TikTok
  • Instagram
  • author promotion

Keywords

  • social media marketing
  • book releases
  • TikTok strategies
  • Instagram marketing
  • organic reach

Sponsors

Reedsy

Mentioned in this episode

Products: Reedsy

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