What’s Actually Working in 2026 for Debut Book Marketing with Michelle Park Lazette (New Author Series)

About this episode

Debut author Michelle Park Lazette discusses her experiences in building a brand and marketing her book while sharing valuable lessons for new authors.

317 / Debut author Michelle Park Lazette shares how she’s building a brand along with the lessons she’s learned about writing, marketing, and connecting with readers as a debut author. Building buzz for your bookStarting a newsletter list and finding ARC readersHead hopping and point of view issuesChallenges with interiority and emotionUsing analytics for book promotion✨ May Pod-Pal Shout-Out: Two Authors’ Podcast - Psychology of a Psychological Thriller with Robyn Harding *Don’t miss o...

People in this episode

Hosts: Sara Rosett, Jami Albright

Guest: Michelle Park Lazette

Topics covered

• debut author marketing
• building a brand
• connecting with readers
• book promotion
• writing challenges
• analytics in marketing

Keywords

• debut author
• book marketing
• brand building
• ARC readers
• point of view
• interiority
• emotion
• analytics

Mentioned in this episode

Organizations: Two Authors’ Podcast

More episodes of Wish I'd Known Then: a Podcast for Self Published Indie Writers

• Innovative Book Marketing Ideas and Writer Wellness with Susan Neal · September 9, 2026 · 40 min
• Music Industry Marketing Secrets for Indie Authors with A.B. Jackson · September 2, 2026 · 59 min
• Exploring the Action-Adventure Genre and Writing Sensory Details with Luke Richardson · August 26, 2026 · 39 min
• Navigating Criticism and Creativity with A.A. Sekhon (New Author Series) · August 19, 2026 · 43 min
• Kickstarter Mastery for Fiction Authors and Expanding Your Book’s IP through Merchandising with Dana Claire · August 12, 2026 · 43 min
• Audiobook Success with Todd Eflin: Should You Narrate Your Own Book? · August 5, 2026 · 45 min