Changemakers: Alia Lamborghini, SVP Global Revenue, Yahoo DSP

About this episode

Alia Lamborghini discusses her career in digital advertising and shares insights on leadership and revenue strategy in the media industry.

"As you rise in your own career, you look around and you realize you have this incredibly powerful network, and you want to make sure that you keep it close.” In this episode, WomenHeard: Changemakers host Georgia Galanoudis speaks with Alia Lamborghini - a senior leader in digital advertising and revenue strategy. She invites us to learn more about the world of DSP (demand-side platform) as an advertising exchange - similar to buying and selling in the stock market with real-time bidding of assets. Listen to this episode for how strategic revenue building connects to the media industry, as well as leadership lessons for how to make your team feel supported and motivated in a fast-paced environment.

People in this episode

Host: Georgia Galanoudis

Guest: Alia Lamborghini

Topics covered

• digital advertising
• revenue strategy
• leadership
• media industry

Keywords

• DSP
• demand-side platform
• real-time bidding
• team motivation

Mentioned in this episode

Products: Yahoo DSP

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