
#112: Career, Constipation, and the Company She had to Build with Holly Brooke
From Women's Business by Nicky Denson-Elliott
April 26, 2026 · 1h 12m · Season 1 · Episode 112
About this episode
Holly Brooke shares her journey from a career in the beauty industry to founding We Are Regular, a brand addressing chronic constipation in women.
My guest today is Holly Brooke, a founder who spent years building a career at the sharp end of the beauty and wellness industry - from the Hut Group to talent management in Australia, from Gleam Futures to running operations at Caroline Hirons' Skin Rocks from its earliest days. She had a front row seat to what it takes to build a founder-led brand that people genuinely trust, and she learned lessons that most people only read about in business books. But the business Holly eventually started wasn't born in a boardroom. It was born from twenty years of chronic constipation, a drawer full of unhelpful medical advice, a pill box containing thirty different supplements, and one colonic that changed everything. We Are Regular is Holly's answer to a problem that affects twice as many women as men and that almost nobody talks about openly. In this conversation, we get into all of it - the career journey, the burnout, the moment she realised she needed to stop searching for a solution and start building one, the nine-month search for the right manufacturer, and what she's learned about building a brand in a category people are embarrassed to discuss. This one is honest, funny, and full…
People in this episode
Host: Nicky Denson-Elliott
Guest: Holly Brooke
Topics covered
- entrepreneurship
- wellness
- chronic health issues
- brand building
- women's health
- career journey
Keywords
- chronic constipation
- women's health
- entrepreneurship
- brand building
- wellness
- career journey
- Holly Brooke
Mentioned in this episode
Organizations: We Are Regular, Hut Group, Gleam Futures, Caroline Hirons' Skin Rocks
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