Boosting Creativity by Talking to Strangers with Jill Perry Smith (S7:E5)

Boosting Creativity by Talking to Strangers with Jill Perry Smith (S7:E5)

From Work Better by Steelcase

December 9, 2025 · 33 min

About this episode

Jill Perry-Smith discusses how weak ties can enhance creativity and innovation.

Novel ideas often hinge on the right relationships. Research shows that if we lean on the wrong connections – or work alone when collaboration is needed – we can derail creativity before it ever takes off. On this episode of the Work Better podcast, Jill Perry‑Smith reveals why our weakest ties, those acquaintances we barely know, may be the strongest source of fresh perspectives and breakthrough innovation. Jill Perry Smith is a Professor of Organization & Management at Emory University’s Goizueta Business School. She serves as Academic Director for the Roberto C. Goizueta Center for Entrepreneurship & Innovation and is recognized for her research on how social networks shape creativity and innovation. With a background in civil engineering and organizational behavior, she bridges technical problem‑solving with insights into human relationships and workplace design. The Work Better podcast is produced by Katie Pace, with assistance from Rebecca Charbauski, Stav Kontis, Chiara Licari, and Brandon Lacic. Erin Ellison provides creative art direction. Soundpost Studios edits and mixes the podcast. Mark Caswell and Jose Jimenez provide technical support. Areli Arellano and Jordan…

People in this episode

Host: Katie Pace

Guest: Jill Perry Smith

Topics covered

  • creativity
  • social networks
  • innovation
  • collaboration
  • relationships

Keywords

  • creativity
  • innovation
  • social networks
  • collaboration
  • relationships
  • weak ties
  • breakthrough ideas

Mentioned in this episode

Organizations: Emory University, Goizueta Business School, Roberto C. Goizueta Center for Entrepreneurship & Innovation, Soundpost Studios

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