Write Medicine

How do you take one complex medical concept and make it clear, accurate, and actionable for both clinicians and patients, without losing credibility?If you’re a CME writer, you know the challenge of translating science into education that actually sticks. But as more CME projects tether clinician education with patient-facing components, the real test is flexing your craft to serve two very different audiences at once. Get this right, and you not only improve learning, you expand your professional scope and impact.In this episode, you’ll discover:How to apply practical frameworks to dual-audience writing.Structural techniques that make content engaging, empathetic, and accessible.A simple 3-sentence exercise to sharpen clarity for patients and precision for clinicians—anytime, anywhere.🎧 Tune in now and learn how to expand your CME writing craft into dual-audience education with one portable tool you can start using today.ResourcesResources to support plain language, readability, and accessibility. https://readable.com/readability/Cognitive accessibilityThe Patient Education Materials Assessment Tool (PEMAT) Informed consent navigator toolPlain Language SummariesPlain Language Checklist for Health Professionals Plain language in biobank consent Plain Language AssociationCognitive accessibilityInformed consent navigator toolEpisodes MentionedEP31: Cultivating a Visual Mindset with Karen Roy and Bhaval ShahEP 41: Nurture Connection-Tell them a Story with Ben RiggsEP109: Crafting Inclusive and Accessible Medical Content with Virginia ChachatiPractice: Explain one complex idea in three sentences, twice—once for patients, once for clinicians.Take one complex concept: SGLT2 inhibitors reduce heart failure hospitalizations.For patients:What it is: “These medicines help your kidneys release extra sugar, which also helps your heart.”Why it matters: “That can mean fewer breathless days and fewer hospital stays.”What to do next: “Ask your doctor if one of these medicines could work for you, and share any kidney issues you’ve had.”For clinicians:Mechanism and trial anchor in one sentence.Link to the guideline.Patient selection + monitoring.Here’s why this exercise matters: most adults in the U.S. read at about an 8th grade level, and nearly 1 in 5 at or below 5th grade. When we condense a complex medical concept into three short sentences—plain, clear, active—we’re not “dumbing down.” We’re writing accessibly, building trust, and giving patients a fair chance to participate in their care.This 3-sentence rule is your portable tool for making health literacy visible in practice. And the bonus? It sharpens your clinician writing too—forcing clarity, precision, and focus on what truly matters.Mentioned in this episode:Write Medicine MentorWrite Medicine Mentor is your private companion podcast designed exclusively for medical writers who want deeper support as they grow in continuing medical education (CME). Each month, you'll receive exclusive content from me to support your business and income growth as well as templates/checklists/swipe files you can use and apply to client projects. In addition to immediate access to a CME writing starter pack, each month you’ll get: * A bonus episode that takes you behind the mic for advanced insights into the craft and business of CME writing. * A ready-to-use template, checklist, or swipe file to make your projects smoother and more effective. * An Ask Me Anything episode, where Alexandra Howson, PhD, answers your questions about writing, clients, CME strategy, and sustainable freelance life. Think of this podcast as your personal, earbud-friendly mentor—practical, honest, and always focused on helping you sharpen your skills, expand your opportunities, and thrive as a CME writer.Fall Back to School SaleWe're running a back-to-school sale September 2 through 12. Standalone CME writing toolkits, business kits, and quarterly WriteCME Pro membership — all at the best pricing we've offered this year. Everything's at www.alexhowson.com. Link's in the show notes.This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

What if the CME you design could do more than deliver knowledge—what if it could actually change clinician behavior and improve patient care?As a CME writer or education professional, you’ve likely felt the frustration of producing content that looks strong on paper but doesn’t translate into meaningful practice change. This episode explores how learning science, human-centered design, and patient co-creation can help you bridge the gap between information and impact.By listening, you will discover:Learning science principles, like Mayer’s multimedia principles, that make education stick.The difference between learning change and behavior change, and why both matter in CME.How aligning clinician and patient education fosters shared decision-making and better healthcare outcomes.Press play now to learn practical strategies you can use to design CME that transforms knowledge into real-world change.Mentioned in this episode:Fall Back to School SaleWe're running a back-to-school sale September 2 through 12. Standalone CME writing toolkits, business kits, and quarterly WriteCME Pro membership — all at the best pricing we've offered this year. Everything's at www.alexhowson.com. Link's in the show notes.This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

If you’re a medical writer today, you're no stranger to tight deadlines, dense source material, and the pressure to deliver educational content that is both engaging and evidence-based. These demands are particularly acute in the world of continuing medical education (CME), where accuracy, clarity, and relevance matter more than ever. As the medical writing landscape evolves, so do the tools that support us. Among the most promising of these is MACg, a generative AI-powered assistant that helps medical writers streamline document analysis, content creation, and research. For writers working in CME or adjacent fields, MACg offers more than convenience—it offers a meaningful shift in how we work. Tune in to learn how I’m using MACg as a collaborative partner in my workflow rather than a replacement for my creative process. Resources Grab your fee trial of MACg Summer Script Camp

Are you a freelance CME writer juggling too many project types and wondering if it’s time to finally “niche down”? In the world of continuing medical education (CME), clarity and focus aren’t just nice to have—they’re essential for sustainable business growth. If you’re feeling stretched thin, jumping between clients and therapeutic areas, this episode explores how finding a niche can reduce overwhelm, streamline your process, and even attract the kinds of clients who value what you do most. Here’s what you’ll gain from this episode: A practical definition of what a niche is—and what it isn’t—so you can stop second-guessing yourself. Examples of how different niches can emerge from your background, preferences, or even your favorite types of client relationships. A step-by-step approach to experimenting your way into a niche, without the pressure to get it “perfect” from the start. Tune in now to learn how niching can simplify your business, supercharge your marketing, and help you find work that truly energizes you. LINKS Grab the Niche Discovery Checklist Signup for Summer Script Camp If you are looking for ongoing CME content strategy tips, tools, and tactics, subscribe to the Write Medicine Insider newsletter. Get TextExpander

Are you unsure which skills you need to thrive as a CME writer (or need for your writers)—or how to prove your value in an increasingly competitive field? Many medical writers stumble into CME with strong writing chops but little clarity about what the role truly demands. At the same time, education providers struggle to find writers who are not just capable—but competent. This episode bridges that gap. Don Harting and Haifa Kassis join us to unpack the results of their groundbreaking Delphi study on CME writing competencies, revealing what hiring managers really want and how you can grow your career strategically. In this episode, you’ll learn: The four core competencies every CME writer should master today Which deliverables are in high demand—and which are vanishing How this competency model can support onboarding, training, and upskilling. Press play to learn how to align your writing skills with what the CME industry actually needs—so you can stand out, get hired, and grow with confidence. Resources Kassis, H., & Harting, D. (2024). Medical Writing for Continuing Education in the Health Professions: A Competency Model. Journal of CME, 13(1). https://doi.org/10.1080/28338073.2024.2422709 CME Writers’ Toolbox Delphi Panelists WriteCME Pro: Accelerate your freelance CME writing business growth Timestamps 00:00 Introduction to CME Writing Challenges 00:20 Meet the Researchers: Haifa Kassis and Don Harting 01:19 The Competency Model: Key Findings 02:40 Expert Consensus and Methodology 06:16 Surprising Insights and Real-World Challenges 11:15 Practical Applications and Future Directions 24:35 Emerging Competencies and Industry Trends 28:47 Conclusion and Contact Information

CME professionals, medical writers, educators, and researchers - what would you do if PubMed suddenly became less accessible? You depend on this critical resource daily to find evidence-based information that powers your work. But recent funding uncertainties at the NIH have raised questions about its future. You need consistent, reliable access to quality biomedical research to meet deadlines and maintain credibility, but navigating alternatives can feel overwhelming. Where would you even begin if your go-to resource is compromised? Today's episode is your insurance policy. My conversation with medical librarian Rachel Wedeward MLIS, AHIP reveals not only why PubMed matters, but also provides you with practical alternatives, including a downloadable resource sheet, and evaluation strategies to ensure you'll never be left without the research you need - no matter what happens. In this episode, you'll discover: The remarkable infrastructure behind PubMed's indexing system that makes it an indispensable tool for organizing and accessing biomedical research A comprehensive overview of complementary resources, including European PubMed Central and specialized databases that can enhance your research approach Practical wisdom for evaluating evidence quality Listen now to expand your research toolkit with expert knowledge that will help you confidently navigate the evolving landscape of medical information resources. Connect with Rachel Website LinkedIn 📚 Resources PubMed The essential biomedical database maintained by the U.S. National Library of Medicine. A critical starting point for CME writers and medical educators to access peer-reviewed research. European PubMed Central A free database of biomedical and life sciences research literature from Europe. A strong alternative to PubMed. Grey Literature Sources Sometimes the best insights aren’t found in journals. Examples of trusted grey literature repositories include: Kaiser Family Foundation Robert Wood Johnson Foundation Find guides on Rachel's website Alex's Sharable Evidence Bank (>70 sources)